Audio advertisement playing method and device

A technology of advertising playback and advertising, applied in the multimedia field, can solve problems such as waste of playback resources, ineffective advertising delivery, difficulty in attracting users, etc., and achieve the effect of improving advertising effects

Inactive Publication Date: 2018-06-22
SHENZHEN GENUINE INNOVATIVE TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] With the development of the Internet and multimedia technology, audio players are generally installed in stores or shopping malls to play audio advertisements. Among them, audio advertisements include not only advertisements in audio format, but also video advertisements, but the playback method is generally It is limited to fixed or cyclic playback of some audio advertisements, and will not be adaptively switched according to the preferences of users in the store. It is difficult to attract users, resulting in a lot of waste of playback resources and no good advertising effect

Method used

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  • Audio advertisement playing method and device

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Embodiment Construction

[0063] The technical solutions of the present invention will be clearly and completely described below in conjunction with the accompanying drawings. Apparently, the described embodiments are some of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0064]In addition, the technical features involved in the different embodiments of the present invention described below may be combined with each other as long as there is no conflict with each other.

[0065] The audio advertisement playing method and device provided in this embodiment are configured in an audio advertisement playing system. The audio advertisement playing system includes at least one audio player. The audio advertisement playing system also includes a central processing unit, a memory and va...

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Abstract

The embodiment of the invention discloses an audio advertisement playing method and device. The audio advertisement playing method comprises the steps that user feature information of a target user isacquired; according to the user feature information and a time period of current time, an advertisement file suitable for being played in an advertisement bank is determined; and the advertisement file is played. In this way, the embodiment can make the played audio advertisement meet the fondness of the user, and the advertising effect is effectively improved.

Description

technical field [0001] The embodiment of the present invention relates to the field of multimedia technologies, and in particular to an audio advertisement playing method and device. Background technique [0002] With the development of the Internet and multimedia technology, audio players are generally installed in stores or shopping malls to play audio advertisements. Among them, audio advertisements include not only advertisements in audio format, but also video advertisements, but the playback method is generally It is limited to fixed or cyclic playback of some audio advertisements, instead of adaptively switching according to the preferences of users in the store. It is difficult to attract users, resulting in a lot of waste of playback resources and no good advertising effect. Contents of the invention [0003] The main technical problem to be solved by the embodiments of the present invention is to provide a method and device for playing audio advertisements, which...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0269
Inventor 李文华
Owner SHENZHEN GENUINE INNOVATIVE TECH CO LTD
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