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Method, device, equipment and readable storage medium for selecting user characteristic tags

A feature tag, user feature technology, applied in data processing applications, buying/selling/lease transactions, instruments, etc., can solve the problem of inaccurate push, achieve the effect of accurate push results and reduce impact

Active Publication Date: 2021-04-23
平安好房(上海)电子商务有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The main purpose of the present invention is to propose a method, device, device, and computer-readable storage medium for selecting user feature tags, aiming to solve the problem of inaccurate push of housing resources based on user behavior as the basis for judging user preferences. question

Method used

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  • Method, device, equipment and readable storage medium for selecting user characteristic tags
  • Method, device, equipment and readable storage medium for selecting user characteristic tags
  • Method, device, equipment and readable storage medium for selecting user characteristic tags

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Embodiment Construction

[0045] It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0046] The main solution of the embodiment of the present invention is: by obtaining the user's house source portrait, and extracting the user's house source feature label in the house source portrait; and then calculating the credibility of the user's house source feature label according to a preset algorithm ; It can be judged whether the calculated credibility of the user's house source feature label is greater than the preset credibility; if the credibility of the user's house source feature label is greater than the preset credibility, then the The high-degree user housing feature labels are used to push listings to users, thereby reducing the impact of users' unconscious browsing on pushing listings, reducing the adverse effects of advertising listings and marketing activities on pushing listings, and making the ...

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Abstract

The invention discloses a method for selecting a user's characteristic label. The method includes the following steps: obtaining a user's house source portrait, and extracting the user's house source characteristic label in the house source portrait; The credibility of the house source feature label; judging whether the calculated credibility of the user’s house source feature tag is greater than the preset credibility; if the credibility of the user’s house source feature label is greater than the preset credibility, then According to the feature label of the user's house source that is greater than the preset reliability, the house source is pushed to the user. The invention also discloses a device, equipment and computer-readable storage medium for selecting user characteristic tags. The invention can reduce the influence of the user's unconscious browsing on the pushed housing resources, reduce the adverse effects of advertising housing resources and marketing activities on the pushed housing resources, and make the pushing results more accurate.

Description

technical field [0001] The present invention relates to the field of data analysis and processing, in particular to a method, device, equipment and computer-readable storage medium for selecting user feature tags. Background technique [0002] With the advancement of the Internet, when people need to buy a house or rent a house, they are more and more inclined to search for housing sources on the Internet, thereby shortening the time for searching for housing sources and improving the efficiency of searching for housing sources. [0003] However, the current real estate information platforms on the market usually use user behavior as the basis for judging user preferences, and then push housing listings. However, using user behavior as the basis for judging user preferences has always had the problem of how to identify users' true wishes. There is randomness and uncertainty in users' browsing behavior, and the platform also has marketing behaviors that deliberately guide use...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/06G06Q50/16
CPCG06Q30/0631G06Q30/0645G06Q50/16
Inventor 王韬孙朋伟韦柏松徐蓓侯斯靓胡海亮
Owner 平安好房(上海)电子商务有限公司