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A method and device for data processing

A data processing and page technology, applied in the field of data processing, can solve problems such as unreasonable page layout, and achieve the effect of improving the rationality of the layout and scoring.

Active Publication Date: 2021-09-17
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Since there is no sequence of visits to the pages in the prior art to judge the visitor's interest in the pages, the layout of the pages in the website is not reasonable enough

Method used

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  • A method and device for data processing
  • A method and device for data processing
  • A method and device for data processing

Examples

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Embodiment Construction

[0044] The embodiment of the present invention provides a data processing method and device, which are used to improve the rationality of the layout of session pages in media websites.

[0045] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. The terms "first", "second", "third", "fourth", etc. (if any) in the description and claims of the present invention and the above drawings are used to distinguish similar objects, and not necessarily Used to describe a specific sequence or sequence. It is to be understood that the terms so used are interchangeable under appropriate circumstances such that the embodiments described herein can be practiced in sequences other than those illustrated or described herein. Furthermore, the ...

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PUM

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Abstract

The embodiment of the invention discloses a data processing method and device, which are used for rational layout of session pages in media websites. The method in the embodiment of the present invention includes: first obtaining the access behavior records of the terminal to the target media, and then obtaining the order in which the terminal accesses each session page in the target media from the access behavior records, and then according to the preset rules for the Score each session page, and finally adjust the frame of each session page in the target media according to the scoring situation. In this way, scoring according to the preset rules is performed according to the order in which the terminal accesses each session page in the target media, making the scoring more reasonable, and adjusting the frame of each session page according to the scoring, thereby improving the rationality of the layout of the session page in the media website.

Description

technical field [0001] The present invention relates to the communication field, in particular to a data processing method and device. Background technique [0002] Attribution theory is one of the theories of social psychology. In social psychology, interpretation means that the observer infers the cause of behavior and the causal relationship from the behavior of others. Similarly, attribution theory has also been extended to the field of digital marketing. According to the monitoring data, reasonably allocate sales credit and conversion credit to the touch points in the conversion path. At present, the common method in the field of digital marketing is to reasonably allocate sales and conversion credits according to the contact points of the visitor conversion path, so as to reasonably evaluate the value brought by each channel (mainly refers to each media). Large-scale websites often have many pages, and more standardized large-scale websites will have a sitemap when ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/958G06F9/451
CPCG06F16/958
Inventor 徐烨
Owner BEIJING GRIDSUM TECH CO LTD
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