Mobile advertisement injecting configuration method and device and mobile advertisement injecting control method and device

A mobile advertising and configuration method technology, applied in advertising, data processing applications, commerce, etc., can solve problems such as inability to accurately grasp the effect of advertising

Pending Publication Date: 2018-07-03
BEIJING QIHOO TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] The primary purpose of the present invention is to at least solve one of the above-mentioned technical defects, especially the technical defect that the e

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  • Mobile advertisement injecting configuration method and device and mobile advertisement injecting control method and device
  • Mobile advertisement injecting configuration method and device and mobile advertisement injecting control method and device
  • Mobile advertisement injecting configuration method and device and mobile advertisement injecting control method and device

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Embodiment Construction

[0080] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present invention and should not be construed as limiting the present invention.

[0081] Those skilled in the art will understand that unless otherwise stated, the singular forms "a", "an", "said" and "the" used herein may also include plural forms. It should be further understood that the word "comprising" used in the description of the present invention refers to the presence of said features, integers, steps, operations, elements and / or components, but does not exclude the presence or addition of one or more other features, Integers, steps, operations, elements, components, and / or groups thereof. It will be unders...

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Abstract

The invention provides a mobile advertisement injecting configuration method and device and a mobile advertisement injecting control method and device. The mobile advertisement injecting configurationmethod is characterized by, according to a pre-configured popularization plan for mobile advertisement injecting, determining at least one item of mobile population classification associated with atleast one build-in attribute of the popularization plan, and providing a plurality of classification options for carrying out detailed division on the mobile population according to the classificationfor each item of classification; determining population packet description information according to combination of classification options selected for each item of mobile population classification; synchronizing a population packet matched with the population packet description information and summarized effective coverage number of the population packet to a data management platform server; andaccording to a user instruction, locking the user determined population packet and the effective coverage people number of the population packet to inject the mobile advertisement to target objects corresponding to the number of people of the population packet. The method can realize a process of targeted advertisement injecting to the target objects corresponding to the mobile population packet,and can configure the population packet meeting advertisement injecting requirements, so that not only the advertisement injecting range is specified and more accurate population targeting is realized, but also advertisement injecting cost is saved, and meanwhile, advertisement injecting effect is better.

Description

technical field [0001] The present invention relates to the technical field of advertisement placement, in particular, the present invention relates to a mobile advertisement placement configuration, control method and corresponding device. Background technique [0002] With the development of mobile networks, more and more services and services can be carried on mobile terminals. From the original functions of making calls and text messages, they have gradually developed into multiple services such as multimedia messages, instant messages, and videos. It is the development of mobile broadband access. Mobile terminals can visit WAP websites and Internet websites, and the services and contents specially designed for mobile users are also booming. There are huge advertising opportunities here. Although advertisements are becoming more and more popular now, most of the existing advertisements are placed directly on a large scale, such as placing advertisements regardless of re...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0251G06Q30/0277
Inventor 许萍娥
Owner BEIJING QIHOO TECH CO LTD
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