89results about How to "Convenient for advertising" patented technology

A name-based content-forwarding system generates an ordered-element name for a content item, and can process an interest to identify and perform an action that satisfies the interest. To generate the ordered-element name, the system generates one or more fixed-length elements for a content item, such that each fixed-length element of the ordered-element name is mapped to the content item or to a context associated with the content item. The system then generates the ordered-element name to include the one or more fixed-length elements so that the name elements are ordered from a highest matching priority to a lowest matching priority. The system can also generate a packet that includes the ordered-element name for the content item, and sends the packet to a target location that corresponds to the ordered-element name.

A method, device and system for displaying at a user interface device a richly-detailed video or TV file upon selecting a link to a web page corresponding to the file. After the video or TV file has played, the web page is displayed, inserting a television or video experience into a web surfing experience. The video or TV file is downloaded to the user interface device during an otherwise idle time when bandwidth for downloading is available. Clicking the link to the web page may send a specialized URI from the device to a service center that signals the device to play the video or TV file and retrieve the web page, allowing the service center to manage display of the video or TV files. This has particular utility for links that are banner advertisements and provide video or TV advertisements upon clicking the banner to access a web page.

The present invention can include a communication system having a plurality of portable devices being communicatively linked via an ad-hoc, wireless network such that each portable device functions in a peer-to-peer fashion. Each portable device can include a communication architecture including an application configured to control service discovery, usage, and advertising, a service manager and a micro-hypertext transfer protocol server. The service manager can be configured to discover services provided by other ones of the portable devices, and register and advertise services provided by the portable device within which the service manager is disposed, under control of the application. The micro-hypertext transfer protocol server can be configured to send and receive queries to facilitate service discovery, usage, and advertising.

System to manage and provide dynamic personalized prices as a result of a promotion of the product by the customer on the internet, in particular through a mobile device.The present invention has application in the intersection between physical commerce and the online identity of its customers using their mobile phones and its data connections as a means for identification and communication.This invention consists in a computer system that allows customers of physical stores, using their mobile phones, to promote the store and its products and be rewarded with special deals with optimized value and customized for that particular customer, taking into account, among other things, the degree of his online social influence.Accordingly, the present invention is useful for allowing algorithmically optimization of the prices of their products, and for letting the store know automatically and in real time the identity of the customers present in their stores as well as the products they are interested.

The invention discloses a method and a system for measuring web advertising effectiveness based on a multiple-contact attribution model, and pertains to the field of the network technology. The method comprises the following steps: collecting user access information and purchase transformation information of a website to be monitored, and uploading the information to the server side; performing data cleaning on the access information and the purchase transformation information on a server to obtain contact data and transformation data; calculating contact contribution value data by using the attribution model based on the transformation data and the contact data; and importing the contribution value serving as fundamental metrics and contact information serving as dimensionalities into an OLAP on-line analytical processing database, and aggregating data by using the OLAP to create a multi-dimensional data warehouse. The system comprises an information collection unit, a data cleaning unit, a contribution value acquisition unit and a data warehouse creation unit. The method and the system can help an advertiser to understand actual web advertising effectiveness from a number of perspectives, thereby accurately measuring underestimated or overestimated channel value in conventional methods, and providing the most accurate data support for optimizing web advertising and improving rate of return on investment.

A product registration system and method is disclosed that automatically registers a product with a manufacturer. In the product registration system, a point of sale system obtains a communication code that is associated with a product and transfers the communication code to a code processing system. Examples of the communication code include a phone card code or a pre-paid phone card code. The code processing system processes the communication code to determine manufacturer information for the product. The code processing system transfers a product registration request to a manufacturer registration system based on the manufacturer information to register the product with the manufacturer. The code processing system also transfers the communication code and a communication code activation request to a communication code activation system to activate the communication code. The product registration system advantageously automates product registration and communication code activation.

Methods and systems for classifying a video include analyzing an image captured in each frame of the video file to identify one or more elements. Each element identified in the image of each frame is matched to a corresponding term defined in a vocabulary list. A number of frames within the video file in which each of the element that correspond to the term in the vocabulary list, appears, is determined. A vector is generated for the video file identifying each term in the vocabulary list. The vector is represented as a name-value pair with the name corresponding to the term in the vocabulary list and the value corresponding to number of frames in which the element matching the term appears in the video file.

The invention provides an advertisement push service system and treatment method based on area location. The system and the method have the advantages that the service of pushing advertisements to mobile terminal users in the designated area scope can be achieved as long as a service server is provided with effective push areas of advertisement merchants and selectively pushes advertisement images to service clients in the effective push areas of the advertisement merchants, thus not only reducing the hardware equipment construction costs of merchants aiming at physical stores but also being more favorable for improving the effectiveness of advertisement push; moreover, the service clients carry out temporary cache on the received advertisement images and call a screensaver display API (application program interface) of a mobile terminal to set the advertisement images which come from the service server and are subjected to temporary cache as the screensavers displayed by the mobile terminal, so that the users can know the advertisements of the merchants when arousing and lightening a mobile terminal screen; meanwhile, the problems that the advertisement data occupies large storage space of the mobile terminal for a long time and advertisement data check is complicated in operation are avoided, so that disgusts of the users are not easy to cause.

Systems and methods match buyers and sellers of goods and / or services online. More specifically, a website facilitates a search by consumers of retailers for goods and / or services. In addition, the website facilitates the advertising of goods and / or services by retailers. Specifically, a user of the system may search for particular products and services, and / or businesses. Interactive maps provide a user with location information of businesses and / or service providers that fit one or more criteria searched by the user. Icons may be generated on the map, whereupon users may obtain information relating to products or services searched for by selecting the icons. Further information may also be obtained relating to the businesses, service providers, products and / or services of the businesses and / or service providers. Users may select to buy particular products and / or services directly from the businesses and / or service providers, or may tag products and / or services for viewing at a later time. Moreover, users may correspond with others for recommending and / or reviewing particular products, services, businesses and / or service providers.

The invention discloses a vehicle-mounted regionalization intelligence positioning advertisement method. The method comprises the following steps of determining a vehicle-mounted state and storing a moment that the vehicle-mounted state changes; collecting a current state of a vehicle and effective GPS data in real time; uniformly dividing a city into a plurality of rectangular areas; taking points which are closest to a rectangular area boundary as reference points, wherein the vehicles which appear in a same rectangular area in a same time quantum arrive at the points in a fixed unitage; connecting the reference points as a polygon area; uniformly dividing the polygon area into a plurality of area plate grids; determining whether the vehicles in the area plate grids are in a heavy vehicle state; if the vehicles in area plate grids are in the heavy vehicle state, using a cloud service push technology to synchronize the current vehicle state and the effect GPS data to an intelligent vehicle terminal and pushing corresponding advertisement information. By using the method in the invention, pertinence is high; advertisement playing pertinence is high too; advertisement injecting is accurate because of pertinence of time, position, a population characteristic and a business characteristic.

The embodiment of the invention discloses a method and device for analyzing an advertisement clicking link. The method includes the steps that clicking link information, including skipping frequency information, advertisement ID information, client side mark information and application package name information, reported by a client side is obtained; the clicking link information is analyzed to obtain the client side mark information, and source classification is performed on the clicking link information according to the client side mark information; with the source classification as the unit, the advertisement ID information and skipping frequency information included in the clicking link information of each source classification are sequentially obtained; historic data, in the source classification which each piece of advertisement ID information belongs to, of each piece of advertisement ID information are obtained, the conversion rate of each piece of advertisement ID information is calculated according to the corresponding historic data, and a corresponding relation between the skipping frequency information and the calculated conversion rates is constructed; according to the application package name information corresponding to the advertisement ID information, conversion rate mapping relation sets, under different skipping frequencies, of application package names corresponding to the source classifications are constructed. By the application of the method and device, advertisement revenue can be optimized.

The invention provides an advertisement serving optimization method. The advertisement serving optimization method comprises the following steps of: establishing an advertisement database, the advertisement database at least comprising the following information: advertisement ID and the corresponding promotion link; embedding a Javascript in a webpage to acquire a code, acquiring the browsing history information of a user, and querying the advertisement database to acquire the advertisement ID accessed by the user; generating orders, and storing the acquired advertisement ID in order information; carrying out statistical analysis on a plurality of the orders to acquire the advertisement ID corresponding to each of the orders. According to the advertisement serving optimization method provided by the invention, the advertisement source of each of the orders is acquired according to the generated orders; flow information statistical analysis and order processing are integrated, order source analysis is realized, and then advertisement serving is optimized, thus advertisement revenue is maximized.

The invention relates to a method and device for assessing search result webpage attention on the basis of eye-movement tracking. The method comprises the following steps: receiving at least two usersamples, and analyzing cognitive styles of users in the samples by an embedded figure test method to obtain cognitive style types of users; setting different page layouts according to the same searchresult webpage, and acquiring eye-movement watching information of every user in the sample when the users read search result webpages in different page layouts; training to obtain user attention scoring models in different cognitive style types according to the eye-movement watching information; and inputting the cognitive style types of testing users into the attention scoring models to obtain attention scores of the tested users.

The invention discloses a directional advertising placement system of a mobile terminal, which comprises a website server, an advertising server and at least one client; the client is respectively connected and interacted with the website server and the advertising server, acquires the type identification information of the mobile terminal, visits the website server and sends an advertising request carrying the type identification information to the advertising server under the coordination of the website server; the website server is connected and interacted with the client, receives the visiting of the client and returns to a service web page; the advertising server is connected and interacted with the client, receives the advertising request, determines the mobile terminal type according to the type identification information, and places the directional advertisement related to the mobile terminal to the client. The invention also discloses a directional advertising placement method of the mobile terminal. The invention can precisely place directional advertisement to consumer clusters using the mobile terminal.

The invention provides a mobile advertisement injecting configuration method and device and a mobile advertisement injecting control method and device. The mobile advertisement injecting configurationmethod is characterized by, according to a pre-configured popularization plan for mobile advertisement injecting, determining at least one item of mobile population classification associated with atleast one build-in attribute of the popularization plan, and providing a plurality of classification options for carrying out detailed division on the mobile population according to the classificationfor each item of classification; determining population packet description information according to combination of classification options selected for each item of mobile population classification; synchronizing a population packet matched with the population packet description information and summarized effective coverage number of the population packet to a data management platform server; andaccording to a user instruction, locking the user determined population packet and the effective coverage people number of the population packet to inject the mobile advertisement to target objects corresponding to the number of people of the population packet. The method can realize a process of targeted advertisement injecting to the target objects corresponding to the mobile population packet,and can configure the population packet meeting advertisement injecting requirements, so that not only the advertisement injecting range is specified and more accurate population targeting is realized, but also advertisement injecting cost is saved, and meanwhile, advertisement injecting effect is better.

A transparent display device attached to a predetermined product, displaying article information in the product, advertisement, etc. is disclosed. The transparent display device comprises a frame including an opening; a transparent display panel arranged at the opening; and a control module arranged in an area of the frame to control the transparent display panel, wherein the frame in which the transparent display panel and the control module are arranged is provided to cover a front surface of a predetermined product so as to form a door unit of the predetermined product, and is rotatably moved when the inside of the predetermined product is opened and closed.

The invention discloses an intelligent positioning advertisement method. The method comprises the following steps of determining a vehicle-mounted state and storing a moment that the vehicle-mounted state changes; collecting a current state of a vehicle and effective GPS data in real time; uniformly dividing a city into a plurality of rectangular areas; taking points which are closest to a rectangular area boundary as reference points, wherein the vehicles which appear in a same rectangular area in a same time quantum arrive at the points in a fixed unitage; connecting the reference points as a polygon area; uniformly dividing the polygon area into a plurality of area plate grids; adjusting the above area plate grids; determining whether the vehicles in the area plate grids are in a heavy vehicle state; if the vehicles in the area plate grids are in the heavy vehicle state, using a cloud service push technology to synchronize the current vehicle state and the effect GPS data to an intelligent vehicle terminal and pushing corresponding advertisement information. By using the method in the invention, pertinence is high; advertisement playing pertinence is high too; advertisement injecting is accurate because of pertinence of time, position, a population characteristic and a business characteristic.

The invention provides an AR cloud identification-based intelligent advertisement recommendation method and system, and a server. The method comprises the steps that an application terminal uploads an identification picture to a cloud server; the cloud server processes the identification picture, extracts an eigenvalue of the identification picture, and generates a unique identifier; the application terminal obtains at least one advertisement poster picture and uploads the at least one advertisement poster picture to the cloud server; the cloud server identifies each advertisement poster picture, extracts an eigenvalue of each advertisement poster picture, judges whether the eigenvalue of each advertisement poster picture is matched with the eigenvalue of the identification picture or not, stores the matched advertisement poster pictures, and returns the unique identifier to the application terminal; the application terminal sends a user identifier and the unique identifier to the cloud server; the cloud server obtains user features according to the user identifier and the unique identifier, and recommends advertisement contents consistent with the user features; and the application terminal selects to-be-displayed advertisement contents from the advertisement contents to perform display.

A method and apparatus for targeted education and advertising preferably includes sanitary paper comprising a plurality of portions and a consumer-friendly message disposed on at least one of the plurality of portions. The consumer-friendly message preferably comprises commercial or noncommercial health-related advertising information. A URL is preferably disposed on the at least one of the plurality of portions and the URL is preferably associated with a host computer system hosting a health-related newsletter template. The paper preferably also includes a code disposed on the at least one of the plurality of portions, where the code is preferably associated with the health-related advertising information and health-related newsletter content.

The method comprises: a) according to the accounts name represented by letter symbol and applied by user, in the communication switching system a corresponding relationship between the account name and its matching call connection is build; b) when the calling party calls the called party, the calling party inputs the account name into its terminal to send it to the switching system; c) after said switching system receives the account name of called party, it builds a call connection between the calling party and the called party. The account name can be user's name, enterprise's name, product's name and brand name.

The invention relates to the technical field of environment-friendly equipment, and discloses an energy-saving and environment-friendly type advertising lamp box. The energy-saving and environment-friendly advertising lamp box comprises a box body, a driving chamber is fixedly connected to the lower surface of the box body, supporting rods are mounted on the two sides of the lower surface of the driving chamber correspondingly, a box door and a chamber door are mounted on the front faces of the box body and the driving chamber correspondingly, and an observation window is mounted on the surface of the box door; and a driving motor, an electric pressure converter and a battery are mounted in the driving chamber sequentially from left to right, and an output shaft of the driving motor sequentially penetrates through the top of the driving chamber and the bottom of the box body, and is fixedly connected with the bottom end of a first rotary shaft located on the left side of the interior of the box body. According to the energy-saving and environment-friendly type advertising lamp box, by arranging a solar cell panel, the battery, air vents and heat dissipating plates, the power supply mode of an advertising lamp box is changed, mains supply is changed into solar supply, so that the advertising lamp box is more environmentally friendly, and energy is saved; and meanwhile, heat in the box body is dissipated through the heat dissipating plates and the air vents, the service life of lamp tubes and the box body is prolonged, and the more energy-saving and environment-friendly effects are achieved.

Disclosed are a shadow advertisement system and a shadow advertisement method which are controlled in linkage with a smartphone. The system comprises: a power supply unit for, in DC-DC conversion of solar energy from a photovoltaic module, supplying a constant DC voltage and DC current or using an SMPS power source; a shadow advertisement controller for receiving, via a smartphone and a wireless communication means, an upload of an advertisement image and setting an advertisement time; and a shadow advertisement system for projecting a shadow advertisement printed on a film through a light source, a lens and an advertisement film in linkage with a lighting circuit and exposing the shadow advertisement, wherein the shadow advertisement is exposed at a certain location in such a manner that the light source is delivered to and penetrates the lens, and the advertisement printed on the advertisement film is projected by light which has passed through the lens.

The invention relates to an urban and rural address digitized map which comprises a citywide map and an urban area map. The map is characterized in that a city center code is set to be 0 / 0, and two-stage coding is adopted; the first stage of the citywide map adopts 10 kilometer scale divisions, and the area in per 10 kilometer is divided into 10 minor plot divisions in the second stage; the urban area map also adopts the two-stage coding; and a pair of address codes corresponding to the geographic location of each bus stop are marked beside the stop name of each bus stop on a bus stop board. The invention is obtained through searching a law of converting a gridding map into a block map to carry out a comprehensive design by combining a kilometer gridding map on the basis of a patent technology the name of which is city map and bus stop board, has stable address code position, uniform code length, strong adaptability, visualization and easy understanding and can be applied to marking all urban and rural addresses such as door plates, and the like.

Systems and methods match buyers and sellers of goods and / or services online. More specifically, a website facilitates a search by consumers of retailers for goods and / or services. In addition, the website facilitates the advertising of goods and / or services by retailers. Specifically, a user of the system may search for particular products and services, and / or businesses. Interactive maps provide a user with location information of businesses and / or service providers that fit one or more criteria searched by the user. Icons may be generated on the map, whereupon users may obtain information relating to products or services searched for by selecting the icons. Further information may also be obtained relating to the businesses, service providers, products and / or services of the businesses and / or service providers. Users may select to buy particular products and / or services directly from the businesses and / or service providers, or may tag products and / or services for viewing at a later time. Moreover, users may correspond with others for recommending and / or reviewing particular products, services, businesses and / or service providers.

The invention provides a vertical type all-in-one machine with a front-mounted camera and a control method thereof. The vertical type all-in-one machine with the front-mounted camera comprises a shell body, a host box and a display screen, wherein a host is arranged at the bottom of the shell body; the display screen is mounted on a front surface of the shell body; the display screen is a touch screen; a camera is arranged on the front surface of the shell body; the host is arranged in the host box and the host is connected with the camera and the display screen respectively. According to the vertical type all-in-one machine, the camera is mounted on a top wall and can be used for collecting a real-time scene at a front part of the machine and man-machine interaction can be realized, so that requirements on specific scenes including advertising display, marketing promotion, interactive entertainment and the like are met, and the effect of enhancing reality is realized; virtuality and reality are combined to bring brand-new visual experience to a user; the user can also carry out image acquisition on secondhand books through the camera, and transmit acquired images to the host, so that a function of recycling the secondhand books is realized; furthermore, the vertical type all-in-one machine also has image acquisition and information processing functions.

Software is used to automate selection of suitable co-op advertising programs from among choices with which an advertiser has had no prior substantial business relationship, to facilitate production, distribution and tracking of advertisements that comply with the specific requirements of the selected co-op advertising program(s). Of particular interest are Internet Yellow Pages and search engine business indices, although ad-serving networks, and other partner advertising platforms / sites are also contemplated. Preferred systems and methods can be utilized by advertising agencies on behalf of their clients, which among other things allow the agencies to cost-effectively provide services to even very small clients. Different interface skins can be used for displaying summary customer tracking information to advertisers, advertising agencies, co-op program managers, national brand managers, media providers, and so forth.

The invention discloses a vertical two-impregnation one-scraping polyester-mixed cotton cloth impregnator, belongs to the technical field of impregnation, and particularly relates to the vertical two-impregnation one-scraping polyester-mixed cotton cloth impregnator. The impregnator comprises a machine base, wherein a first impregnation mechanism used for impregnating polyester-mixed cotton cloth,a second impregnation mechanism used for adding rubber to the polyester-mixed cotton cloth and a rubber scraping mechanism used for scraping rubber cement on one side of the polyester-mixed cotton cloth are arranged on the machine base, the impregnator further comprises a traction mechanism used for conveying the polyester-mixed cotton cloth to the first impregnation mechanism and a winding device used for collecting the polyester-mixed cotton cloth discharged from the second impregnation mechanism, and the rubber scraping mechanism comprises a scraper fixed to the machine base through a moving device. The impregnator is simple in structure and high in practicability.

The invention relates to a business positioning system for electronic coupons and a coupon issuing and positioning method thereof. Wherein the merchant positioning system includes: an electronic coupon generating device for generating electronic coupons; a mobile terminal connected with the electronic coupon generating device for receiving and displaying electronic coupons and obtaining user location data; a store positioning device for respectively It is connected with the mobile terminal and the electronic coupon generating device, and is used to send the store closest to the user to the mobile terminal according to the user's location data and electronic coupons. Compared with the prior art, the present invention obtains the user's location through the mobile terminal, and pushes the nearest store to the mobile terminal based on the location, so that the most suitable store can still be selected even when there are many stores, which facilitates the use of electronic coupons.