Advertisement push service system and treatment method based on area location

A technology of advertisement push and regional positioning, applied in the field of communication, can solve the problems of high construction cost of hardware equipment and lack of advertisement push business, and achieve the effect of reducing construction cost, enriching diversity and improving effectiveness

Inactive Publication Date: 2014-04-02
CHONGQING MIAOYIN TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] In view of the above-mentioned deficiencies in the prior art, the purpose of the present invention is to provide an advertisement push service system that does not need to increase the construction cost of hardware equipment for physical stores and can realize advertisement push in a designated area, and the advertisement push service of the system The processing method is to solve the problems in the prior art that the advertisement push service for the specified area is missing, and the construction cost of the physical store hardware equipment for the merchant to realize the advertisement push in the specified area is high

Method used

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  • Advertisement push service system and treatment method based on area location
  • Advertisement push service system and treatment method based on area location

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Embodiment 1

[0038] This embodiment proposes an advertisement push service processing method executed by the regional positioning-based advertisement push service system of the present invention, and its processing flow is as follows figure 1 As shown, it specifically includes the following steps:

[0039] a) The business server sets the effective push area of ​​the advertiser according to the geographical location of the advertiser;

[0040] b) The business client obtains the geographic location information of the mobile terminal in real time by calling the geographic location positioning function of the mobile terminal, and sends the geographic location information of the mobile terminal to the service server;

[0041] c) The business server monitors in real time whether the business client is located within the effective push area of ​​the advertiser based on the geographic location information from the business client. Advertisement image push operation of the advertiser, pushing the ...

Embodiment 2

[0046] In the first embodiment, although the service server can identify the area information of the mobile terminal, the error of advertisement push can be reduced, potential customers can be more accurately discovered, and the effect of advertisement push can be improved. However, there are still the following defects: for mobile terminals that only temporarily pass by the effective push area of ​​the advertiser's physical storefront, when the service server detects that the mobile terminal enters the effective push area of ​​the advertiser's physical storefront, it will start advertising the service client Image push operation. Since most of such users are not users with real needs, the push operation of advertising pictures to such mobile terminal users cannot bring obvious economic benefits to the merchants, and it is easy to arouse the resentment of such mobile terminal users, sometimes instead. Play a bad advertising effect. Moreover, if the number of mobile terminals ...

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Abstract

The invention provides an advertisement push service system and treatment method based on area location. The system and the method have the advantages that the service of pushing advertisements to mobile terminal users in the designated area scope can be achieved as long as a service server is provided with effective push areas of advertisement merchants and selectively pushes advertisement images to service clients in the effective push areas of the advertisement merchants, thus not only reducing the hardware equipment construction costs of merchants aiming at physical stores but also being more favorable for improving the effectiveness of advertisement push; moreover, the service clients carry out temporary cache on the received advertisement images and call a screensaver display API (application program interface) of a mobile terminal to set the advertisement images which come from the service server and are subjected to temporary cache as the screensavers displayed by the mobile terminal, so that the users can know the advertisements of the merchants when arousing and lightening a mobile terminal screen; meanwhile, the problems that the advertisement data occupies large storage space of the mobile terminal for a long time and advertisement data check is complicated in operation are avoided, so that disgusts of the users are not easy to cause.

Description

technical field [0001] The present invention relates to the field of communication technology and the field of network application technology, in particular to an advertisement push service system and processing method based on area positioning. Background technique [0002] In recent years, with the rapid development of Internet technology and mobile communication network technology, mobile terminals have become items that people carry with them. Therefore, in order to improve the efficiency of advertising and expand the scope of product promotion, many businesses choose to push advertisements through mobile communication networks. for mobile clients. In the existing advertising services based on mobile communication networks, mobile communication network operators usually provide value-added services of advertising push, and use mobile terminal users in their operating networks as advertiser resources; advertisers obtain value-added services of advertising push by paying, ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04W4/02H04W4/12
Inventor 马昭德
Owner CHONGQING MIAOYIN TECH
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