Advertisement serving optimization method and system for same

A technology of advertising delivery and optimization method, which is applied in the field of communication, can solve problems such as data incompatibility, and achieve the effect of maximizing advertising revenue and optimizing advertising delivery

Inactive Publication Date: 2014-05-21
广东壹健康健康产业集团股份有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

For example, the traffic analysis system does not provide an interface to the order processing system, so the data of self-service orders cannot be connected with the traffic statistics and analysis system

Method used

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  • Advertisement serving optimization method and system for same
  • Advertisement serving optimization method and system for same
  • Advertisement serving optimization method and system for same

Examples

Experimental program
Comparison scheme
Effect test

no. 1 approach

[0028] The first embodiment of the advertising delivery optimization method of the present invention includes the following steps:

[0029] S100. Establish an advertisement database, which at least includes the following information: advertisement ID and corresponding promotion link;

[0030] S102, embed the Javascript collection code in the webpage, collect the browsing record information of the visiting user,

[0031] S104. Query the advertisement database, and obtain the advertisement ID accessed by the visiting user;

[0032] S106. Generate an order, and save the obtained advertisement ID into the order information;

[0033] S108. Perform statistical analysis on several orders, and obtain the advertisement ID corresponding to each order.

[0034] Further, the above-mentioned advertisement database manages all promotional information, which also includes the following information: advertiser, advertising space, promotional page, promotional logo, etc., for example, the pr...

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PUM

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Abstract

The invention provides an advertisement serving optimization method. The advertisement serving optimization method comprises the following steps of: establishing an advertisement database, the advertisement database at least comprising the following information: advertisement ID and the corresponding promotion link; embedding a Javascript in a webpage to acquire a code, acquiring the browsing history information of a user, and querying the advertisement database to acquire the advertisement ID accessed by the user; generating orders, and storing the acquired advertisement ID in order information; carrying out statistical analysis on a plurality of the orders to acquire the advertisement ID corresponding to each of the orders. According to the advertisement serving optimization method provided by the invention, the advertisement source of each of the orders is acquired according to the generated orders; flow information statistical analysis and order processing are integrated, order source analysis is realized, and then advertisement serving is optimized, thus advertisement revenue is maximized.

Description

technical field [0001] The invention relates to the technical field of communication, in particular to an advertisement delivery optimization method and system thereof. Background technique [0002] Today, with the rapid development of e-commerce, especially for B2C e-commerce, how to achieve the greatest economic benefits with the smallest advertising investment is the most important issue in front of them. For some e-commerce companies dealing in functional products such as medicine and health food, online customer service is essential in order to better serve customers. After customers consult customer service online, they ask customer service to place orders for them, which will lead to Unable to trace the source. It is also impossible to count the advertising source that generated the order. [0003] Traffic statistical analysis, online customer service system, and order processing system exist independently, forming an information island. The source of the advertise...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 吴坤李启华张英全郑雪松
Owner 广东壹健康健康产业集团股份有限公司
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