AR cloud identification-based intelligent advertisement recommendation method and system, and server

A cloud server and advertising technology, applied in the electronic field, can solve the problems of frequent updates, less suitable for advertising AR scenarios, and poor scalability, etc., to achieve the effect of improving user conversion rate and facilitating advertising release.

Inactive Publication Date: 2017-05-31
TERMINUSBEIJING TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The disadvantage is that the scalability is not strong. If the recognition target changes, the feature value needs to be re-extracted and a new version of the application is released. Users need to update the application frequently, which is not suitable for advertising AR scenarios.

Method used

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  • AR cloud identification-based intelligent advertisement recommendation method and system, and server
  • AR cloud identification-based intelligent advertisement recommendation method and system, and server
  • AR cloud identification-based intelligent advertisement recommendation method and system, and server

Examples

Experimental program
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Embodiment 1

[0033] figure 1 A flow chart of an intelligent advertisement recommendation method based on AR cloud recognition provided by an embodiment of the present invention, the method is applied to a cloud server, see figure 1 , the intelligent advertisement recommendation method based on AR cloud recognition provided by the embodiment of the present invention includes:

[0034] S101, receiving the identification picture uploaded by the application end;

[0035] Specifically, the identification picture uploaded by the application terminal is received, and based on the identification picture, it is identified whether the advertisement poster picture is the same advertisement.

[0036] S102, processing the recognition picture, extracting feature values ​​of the recognition picture, and generating a unique identifier;

[0037] Specifically, after extracting the feature value of the identified picture, use the feature value of the identified picture as the basis for identifying whether ...

Embodiment 2

[0078] image 3 The flow chart of another intelligent advertisement recommendation method based on AR cloud recognition provided by the embodiment of the present invention is applied to a system with an application terminal and a cloud server, see image 3 , the intelligent advertisement recommendation method based on AR cloud recognition provided by the embodiment of the present invention includes:

[0079] S301, the application side uploads the identification picture to the cloud server;

[0080] Specifically, the identification picture uploaded by the application terminal is received, and based on the identification picture, it is identified whether the advertisement poster picture is the same advertisement.

[0081] S302, the cloud server processes the recognition picture, extracts the feature value of the recognition picture, and generates a unique identifier;

[0082] Specifically, after extracting the feature value of the identified picture, use the feature value of t...

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PUM

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Abstract

The invention provides an AR cloud identification-based intelligent advertisement recommendation method and system, and a server. The method comprises the steps that an application terminal uploads an identification picture to a cloud server; the cloud server processes the identification picture, extracts an eigenvalue of the identification picture, and generates a unique identifier; the application terminal obtains at least one advertisement poster picture and uploads the at least one advertisement poster picture to the cloud server; the cloud server identifies each advertisement poster picture, extracts an eigenvalue of each advertisement poster picture, judges whether the eigenvalue of each advertisement poster picture is matched with the eigenvalue of the identification picture or not, stores the matched advertisement poster pictures, and returns the unique identifier to the application terminal; the application terminal sends a user identifier and the unique identifier to the cloud server; the cloud server obtains user features according to the user identifier and the unique identifier, and recommends advertisement contents consistent with the user features; and the application terminal selects to-be-displayed advertisement contents from the advertisement contents to perform display.

Description

technical field [0001] The present invention relates to the field of electronic technology, in particular to an intelligent advertisement recommendation method, system and server based on AR cloud recognition. Background technique [0002] Advertisement is a means of publicity that transmits information to the public openly and widely through a certain form of media for a specific need. A large part of modern advertisements are presented to users in the form of pictures through electronic billboards, newspapers, magazines, printed matter and other media or forms. This form of advertisement has simple and single content, basically no interaction with users, cannot reflect product features well, and cannot impress users well, and the user conversion rate is relatively low. [0003] Augmented Reality (Augmented Reality, AR) is a technology that calculates the position and angle of camera images in real time and adds corresponding images, videos, and 3D models. The goal of this...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0251
Inventor 李杨李泠杉
Owner TERMINUSBEIJING TECH CO LTD
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