System to manage and provide dynamic personalized prices as a result of a promotion of the product by the customer on the internet, in particular through a mobile device.
The present invention has application in the intersection between physical commerce and the online identity of its customers using their mobile phones and its data connections as a means for identification and communication.
This invention consists in a computer system that allows customers of physical stores, using their mobile phones, to promote the store and its products and be rewarded with special deals with optimized value and customized for that particular customer, taking into account, among other things, the degree of his online social influence.
Accordingly, the present invention is useful for allowing algorithmically optimization of the prices of their products, and for letting the store know automatically and in real time the identity of the customers present in their stores as well as the products they are interested.