Delivery system and method for mobile terminal directional advertisement

Abstract

The invention discloses a directional advertising placement system of a mobile terminal, which comprises a website server, an advertising server and at least one client; the client is respectively connected and interacted with the website server and the advertising server, acquires the type identification information of the mobile terminal, visits the website server and sends an advertising request carrying the type identification information to the advertising server under the coordination of the website server; the website server is connected and interacted with the client, receives the visiting of the client and returns to a service web page; the advertising server is connected and interacted with the client, receives the advertising request, determines the mobile terminal type according to the type identification information, and places the directional advertisement related to the mobile terminal to the client. The invention also discloses a directional advertising placement method of the mobile terminal. The invention can precisely place directional advertisement to consumer clusters using the mobile terminal.

Description

technical field [0001] The invention belongs to the field of advertisement placement, and in particular relates to a mobile terminal targeted advertisement placement system and method. Background technique [0002] Existing targeted advertisements on websites are based on the user's access behavior habits, user analysis is performed through the data warehouse, and the user's consumption level and hobbies are obtained, so as to carry out targeted advertisement delivery. However, it is difficult to truly reflect the user's true hobbies, spending power and long-term attention products by judging by the user's access behavior habits. Existing website targeted advertising technology cannot accurately deliver targeted advertisements to specific consumer groups, especially consumer groups using mobile terminals (such as laptops, mobile phones, and personal digital assistants, etc.), thereby reducing the cost of mobile terminal advertisers. ROI. For example, a notebook computer ma...

AI Technical Summary

Problems solved by technology

However, it is difficult to truly reflect the user's true hobbies, consumption ability and long-term attention products by judging by the user's access behavior habits

Existing website targeted advertising technology cannot accurately deliver targeted advertisements to specific consumer groups, especially consumer groups using mobile terminals (such as laptops, mobile phones, and personal digital assistants, etc.), thereby reducing the cost of mobile terminal advertisers. return on investment

For example, a notebook computer manufacturer hopes to release targeted advertisements for notebook computers aimed at notebook user groups. The existing technology for targeted delivery of notebook computer advertisements for service websites only uses the user's access behavior habits to infer whether the visiting user is a notebook computer user group. Such an inference It is difficult to classify the method accurately, which leads to the fact that the people who advertise are not necessarily the ones that laptop manufacturers want to advertise.

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