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Video playing method and device

A video playback and video technology, which is applied in the field of online video, can solve the problems of reducing the user experience of watching video and not having the effect of advertising promotion, so as to achieve the effect of improving experience and ensuring benefits

Inactive Publication Date: 2018-07-06
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

For non-member users, they can only watch the video after the ad is played. As a result, some users stop watching the video because the ad plays too long, or leave the ad page during the ad playback, and then come back to watch the video after the ad is over. This not only reduces the experience of users watching videos, but also does not achieve the actual promotion effect of advertisements in video playback.

Method used

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  • Video playing method and device

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Embodiment Construction

[0054] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0055] The embodiment of the present invention provides a video playback method, such as figure 1 As shown, this method is applied to video playback, and judges the user's understanding of the advertisement corresponding to the video based on the advertisement identification information input by the user. The specific steps include:

[0056] 101. When a video play request is received, obtain advertisement content corresponding to t...

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PUM

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Abstract

The invention discloses a video playing method and device, relating to the technical field of network videos, and mainly aiming to improve the user experience of watching the videos. The method includes the following steps: when a video playing request is received, acquiring advertisement contents corresponding to a video to be played; acquiring advertisement identification information input by auser; matching the advertisement identification information with the advertisement contents corresponding to the video to be played to obtain a matching result; and if the matching result is that thematching is successful, playing the video to be played. The scheme of the invention is mainly used for playing the videos.

Description

technical field [0001] The invention relates to the technical field of network video, in particular to a video playing method and device. Background technique [0002] With the continuous development of Internet technology, online video has become the main carrier for people to obtain information and enjoy entertainment in their daily life. At present, online videos often have advertisements attached to them. For example, there are advertisements at the beginning of video playback, and advertisements are inserted during video playback. Users are forced to watch advertisements, which affects the viewing experience of users. [0003] In the prior art, a user can purchase a video website membership and click an advertisement skip button before the video is played, thereby ending the advertisement playing in advance. For non-member users, they can only watch the video after the ad is played. As a result, some users stop watching the video because the ad plays too long, or leave...

Claims

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Application Information

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IPC IPC(8): H04N21/454H04N21/442H04N21/81G10L15/22
CPCG10L15/22H04N21/44222H04N21/4542H04N21/812
Inventor 魏智华
Owner BEIJING GRIDSUM TECH CO LTD