E-commerce operation management method based on big data processing
A technology of big data processing and e-commerce, applied in the field of big data processing, can solve the problems that e-commerce is not absolutely safe, and achieve the effect of increasing sales, wide application range, and accurate product recommendation
Inactive Publication Date: 2018-07-10
合肥天源迪科信息技术有限公司
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With the strong support of the government, e-commerce has also become an important development industry. Today, e-commerce has experienced from simple electronic data exchange to the current e-commerce security transaction guidelines through information technology. However, e-commerce is not absolutely safe. Facing serious information security challenges
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[0020] see figure 1 , a kind of e-commerce operation management method based on big data processing, it is characterized in that, comprises the following steps:
[0021] 1) The purchase intention extraction module extracts the preference characteristic data of the user's purchase behavior, and transmits the preference characteristic data to the user information management module;
[0022] 2) The user information management module processes the preference feature data to extract the product feature attributes that the user is interested in, and stores the user registration information and the product feature attributes that the user is interested in to the user feature database;
[0023] 3) When a user searches for a product on the webpage of the website, the sampling module retrieves the product that matches the search result from the product information database, and compares the product that matches the search result with the product feature attributes that the user is inter...
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The invention discloses an e-commerce operation management method based on big data processing. The method comprises the following steps that preference characteristic data of a user purchase behavioris extracted, and transmitted to a user information management module; the user information management module processes the preference characteristic data to extract characteristic attribute of a commodity of user interest, and user registration information and the characteristic attribute of the commodity of user interest are stored in a user characteristic library; when a user searches a webpage of a website for a commodity, a sampling module calls commodities in accordance with a searching result from a commodity information library, the commodities in accordance with the searching resultare compared with the characteristic attribute, stored in the user characteristic library, of the commodity of user interest, and comparison results are ordered according to the accordance; a filtering module filters a result output by the sampling module; and a customized recommendation module presents an ordering result after processing in the webpage of the website. The method has the advantages of high accuracy, high working efficiency and wide application range.
Description
technical field [0001] The invention belongs to the technical field of big data processing, and in particular relates to an e-commerce operation management method based on big data processing. Background technique [0002] With the development of computer network technology, electronic equipment has become more and more closely connected with people's life and work, and traditional commodity transactions have also evolved from offline transactions to an e-commerce market that is widely used and growing in scale. With the strong support of the government, e-commerce has also become an important development industry. Today, e-commerce has experienced from simple electronic data exchange to the current e-commerce security transaction guidelines through information technology. However, e-commerce is not absolutely safe. are facing severe information security challenges. [0003] In today's information explosion, people's attitude towards data has also undergone a qualitative le...
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IPC IPC(8): G06Q30/06
CPCG06Q30/0629G06Q30/0631
Inventor 陈力方进锋孔小飞徐海燕
Owner 合肥天源迪科信息技术有限公司