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User marketing recommendation method, device, terminal device and storage medium

A recommendation method and user technology, applied in the field of information processing, can solve the problem of low effectiveness of push information and achieve the effect of accurate user marketing recommendation

Inactive Publication Date: 2018-08-28
ONE CONNECT SMART TECH CO LTD SHENZHEN
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] Embodiments of the present invention provide a user marketing recommendation method, device, terminal equipment, and storage medium to solve the problem of low effectiveness of event push information

Method used

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  • User marketing recommendation method, device, terminal device and storage medium
  • User marketing recommendation method, device, terminal device and storage medium
  • User marketing recommendation method, device, terminal device and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0028] figure 1 It shows a flow chart of the user marketing recommendation method in this embodiment. The user marketing recommendation method can be applied to terminal devices configured by financial institutions such as communication operators, banks, insurance companies, or other institutions for user marketing recommendation, and can be specifically applied to a user marketing recommendation system installed on terminal devices. The user marketing recommendation system refers to a system for making targeted marketing recommendations to users. Wherein, the terminal device is a device capable of man-machine interaction with the user, including but not limited to computers, smart phones, tablets and other devices. like figure 1 As shown, the user marketing recommendation method includes the following steps:

[0029] S10: Obtain activity participation information of the user, generate and send first recommendation information based on the activity participation information...

Embodiment 2

[0078] Figure 7 A functional block diagram of a user marketing recommendation device corresponding to the user marketing recommendation method in Embodiment 1 is shown. like Figure 7 As shown, the user marketing recommendation device includes a first generation and sending module 10 , a user portrait acquisition module 20 , a target recommendation prize acquisition module 30 and a second generation and sending module 40 . Wherein, the implementation functions of the first generation and sending module 10, user portrait acquisition module 20, target recommendation prize acquisition module 30 and second generation and sending module 40 are in one-to-one correspondence with the steps corresponding to the user marketing recommendation method in Embodiment 1, in order to avoid repeating , which will not be described in detail in this embodiment.

[0079] The first generating and sending module 10 is configured to acquire user's activity participation information, generate and s...

Embodiment 3

[0100] This embodiment provides a computer-readable storage medium, on which a computer program is stored. When the computer program is executed by a processor, the user marketing recommendation method in Embodiment 1 is implemented. To avoid repetition, details are not repeated here. Alternatively, when the computer program is executed by the processor, the functions of each module / unit in the user marketing recommendation device in Embodiment 2 are realized, and to avoid repetition, details are not repeated here.

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Abstract

The invention discloses a user marketing recommendation method and device, a terminal device and a storage medium. The user marketing recommendation method comprises the following steps: acquiring theactivity participation information of a user, generating and sending the first recommendation information based on the activity participation information, wherein the first recommendation informationcomprises a first recommendation activity; acquiring a user portrait if the user participates in any of the first recommendation activities is not received within the preset time; carrying out the relevance matching on the basis of the user portrait and the existing activity prize, and acquiring a target recommendation prize; generating and sending the second recommendation information based on the target recommendation prize, wherein the second recommendation information comprises a second recommendation activity corresponding to the target recommendation prize. When the user marketing recommendation method is adopted for carrying out user-related marketing recommendation, the targeted information recommendation can be effectively carried out according to user characteristics.

Description

technical field [0001] The present invention relates to the field of information processing, in particular to a user marketing recommendation method, device, terminal equipment and storage medium. Background technique [0002] Existing companies or platforms will send activity recommendation information to existing or potential users to attract users to participate in the activities of the company or platform, thereby driving business growth. However, the existing activity recommendation information is not targeted, and it is difficult to mobilize the user's interest, so that the user's participation is not high, and the effectiveness of the activity recommendation information push is not high. Contents of the invention [0003] Embodiments of the present invention provide a user marketing recommendation method, device, terminal equipment, and storage medium to solve the problem of low effectiveness of event push information. [0004] In the first aspect, an embodiment of...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06Q30/06
CPCG06Q30/0271G06Q30/0631G06Q30/0643
Inventor 王强
Owner ONE CONNECT SMART TECH CO LTD SHENZHEN
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