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Real-time advertisement charging method and device, server and storage medium

A technology of advertising and advertising links, applied in the field of network information, can solve problems such as improper value evaluation methods, economic losses of enterprises, and difficulty in managing advertisements for enterprises, so as to ensure safety and rationality, increase the value of advertisements, and reduce time and effort. The effect of stress on the database server

Active Publication Date: 2018-12-07
WUHAN DOUYU NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] As a way of commercial promotion, advertising covers a wide range of people's lives, and advertising resources are the source of income for most e-commerce, video, portal websites, etc. However, when enterprises evaluate the value of advertisements, It is easy to make the enterprise lose money, so it is very necessary to use the method of advertising billing
[0003] Traditional advertising billing meth

Method used

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  • Real-time advertisement charging method and device, server and storage medium
  • Real-time advertisement charging method and device, server and storage medium
  • Real-time advertisement charging method and device, server and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Example Embodiment

[0026] Embodiment one:

[0027] see figure 1 , an implementation flow chart of an advertisement real-time billing method provided by an embodiment of the present invention, including the following steps:

[0028] S110. The server side encrypts the advertisement price string in the advertisement link URL, and sends the advertisement link URL to the client.

[0029] Preferably, the server is a container in which a computing program storm and a data processing framework Kafka are installed, and the computing program storm and the data processing framework Kafka are used computing frameworks;

[0030] The client is web, android, ios, etc.;

[0031] The link URL is: the advertising promoter pushes the advertising link URL to the client, and then the client collects information such as user clicks and exposures, so as to calculate the cost of advertising by analyzing the way the advertisement is triggered on the client page;

[0032] The server end encrypts the advertisement pric...

Example Embodiment

[0062] Embodiment two:

[0063] The difference from Example 1 is:

[0064] like figure 2 It shows a further implementation flowchart of a real-time advertisement billing method provided by an embodiment of the present invention:

[0065] During real-time billing, an extension process is performed on the display time of the creative ID in each advertisement link URL, and expired creative IDs are discarded to count the number of occurrences of valid creative IDs. The display time is the delivery time period of each creative material pre-stored in the database Redis; the expired creative ID means that the time period when the creative ID is displayed on the client page is not in the expansion process of the creative ID , the creative ID will expire.

[0066] In step S140, the following steps are included:

[0067] S141, the expansion processing of the display time of the creative ID, that is, setting the start display time of the creative ID pre-stored in the database Redis ...

Example Embodiment

[0089] Embodiment three:

[0090] The above two embodiments mainly describe a real-time advertising charging method, and a detailed description of a real-time advertising charging terminal device is described below.

[0091] image 3 A schematic structural diagram of an advertising real-time charging terminal device according to the present invention is shown.

[0092] Encryption unit 31: used to encrypt the URL string of the advertisement link;

[0093] Specifically: the server encrypts the advertisement price character string in the advertisement link URL through a symmetric encryption method, and pushes it to the client; the transmission unit 32 is used to send the encrypted advertisement link URL on the server to the client;

[0094] Specifically, the advertisement link URL formed by encrypting the advertisement price in the advertisement link URL is delivered to the client.

[0095] Receiving unit 33: for receiving the encrypted advertisement link URL at the server sid...

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Abstract

The invention relates to a real-time advertisement charging method. An advertisement price string in an advertisement link URL is encrypted, and the advertisement link URL is emitted to a client; theadvertisement link URL which is sent by the client and contains a counting identification string is received, the encrypted advertisement price string in the advertisement link URL is decrypted, and an advertisement page trigger mode of the client is determined according to an agreed decryption type of the counting identifier string; a charging mode corresponding to the advertisement page triggermode is analyzed, and analyzed data is stored in a data processing framework Kafka; the advertisement link URL information stored in the data processing framework Kafka is read, and real-time chargingis completed. The method is advantaged in that the encrypted advertisement price string in the advertisement link URL is emitted to the client and is then returned to a server for decryption, information expiration is defined, a problem that an advertisement charging mode in the prior art does not fluctuate with change of the time point is solved, and the time spent on real-time charging and thepressure of a database server are reduced.

Description

technical field [0001] The invention relates to the technical field of network information, in particular to a real-time advertisement billing method, device, server and storage medium. Background technique [0002] As a way of commercial promotion, advertising covers a wide range of people's lives, and advertising resources are the source of income for most e-commerce, video, portal websites, etc. However, when enterprises evaluate the value of advertisements, It is easy to make the economic loss of the enterprise. Therefore, it is very necessary to use the method of advertising billing. [0003] Traditional advertising billing methods mostly adopt time-based leasing or exposure fixed value methods. The former method has a fixed delivery period and fixed price; the latter method means that each exposure or click on a certain advertising space will generate a certain fee, and will not As time changes and fluctuates, the aforementioned two billing methods are difficult to fa...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F17/30
CPCG06Q30/0273
Inventor 肖源张文明陈少杰
Owner WUHAN DOUYU NETWORK TECH CO LTD
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