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Vehicle loan financial product intelligent recommendation method and device, equipment and medium

A technology of financial products and recommendation methods, applied in finance, instruments, electronic digital data processing, etc., can solve the problem of poor recommendation effect of auto loan financial products, and achieve the improvement of recommendation effect, recognition efficiency, accuracy and reliability. targeted effect

Pending Publication Date: 2019-01-25
PING AN TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The embodiment of the present invention provides a car loan financial product recommendation method, device, computer equipment and storage medium to solve the problem of poor recommendation effect of car loan financial products

Method used

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  • Vehicle loan financial product intelligent recommendation method and device, equipment and medium
  • Vehicle loan financial product intelligent recommendation method and device, equipment and medium
  • Vehicle loan financial product intelligent recommendation method and device, equipment and medium

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Embodiment Construction

[0029] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are some of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0030] The car loan financial product recommendation method provided by the embodiment of the present invention can be applied in such as figure 1 An application environment in which a client communicates with a server over a network. Clients can be, but are not limited to, various personal computers, laptops, smartphones, tablets, and portable wearable devices. The server can be implemented by an independent server or a server cluster composed of mul...

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Abstract

The invention discloses a vehicle loan financial product recommendation method and device, computer equipment and a storage medium. The method comprises the steps of obtaining a user account number and a vehicle web page ID; querying a burying point table based on the vehicle web page ID to obtain dynamic behavior data to be identified corresponding to the vehicle web page ID; acquiring static portrait data to be identified, and taking static portrait data to be identified and dynamic behavior data to be identified as user behavior data to be identified; adopting the pre-trained vehicle loan financial product recommendation model to identify the user behavior data to be identified, and according to the voting result of the vehicle loan financial product recommendation model, obtaining a vehicle loan financial product to be recommended; analyzing the dynamic behavior data to be identified, and obtaining a user activity label; and according to the user activity tag, obtaining a target recommendation method corresponding to the user activity tag, and recommending the vehicle loan financial product to be recommended to the client corresponding to the user account based on the target recommendation method, so as to effectively improve the recommendation effect of the vehicle loan financial product to be recommended.

Description

technical field [0001] The present invention relates to the field of intelligent decision-making, in particular to a method, device, computer equipment and storage medium for recommending car loan financial products. Background technique [0002] At present, the evaluation of suitable auto loan financial products for users tends to mainly rely on user static portrait data. The update frequency of user static portrait data is low. Simply recommending auto loan financial products to users based on user static portrait data cannot guarantee that the recommended auto loan financial products are the best. The current needs of users make the accuracy of recommending car loan financial products not high. In addition, the existing car loan financial product recommendation methods are pre-set recommendation methods, or direct recommendations on the webpage, or call or send text messages to the user's mobile phone. It is impossible to choose the appropriate recommendation method accor...

Claims

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Application Information

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IPC IPC(8): G06Q40/06G06F16/9535
CPCG06Q40/06
Inventor 任彧邓坤韩伟王建明肖京
Owner PING AN TECH (SHENZHEN) CO LTD
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