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Service object recommendation method and device and electronic equipment

A technology of business objects and recommendation methods, applied in the field of information processing, can solve the problem of inability to achieve the recommendation effect, and achieve the effect of improving the recommendation effect, saving network resources, and reducing the transmission of invalid information

Inactive Publication Date: 2018-05-25
BEIJING SENSETIME TECH DEV CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, the current business object recommendation method (such as advertisement recommendation) only blindly recommends to end users, and the recommendation information received by users may not be of interest to them, which may arouse the user's resentment and resistance. Achieve the expected recommendation effect

Method used

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  • Service object recommendation method and device and electronic equipment
  • Service object recommendation method and device and electronic equipment
  • Service object recommendation method and device and electronic equipment

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0036] figure 1 It is a flow chart showing a business object recommendation method according to Embodiment 1 of the present invention. The method is executed by a device including a business object recommending device, such as a background server of a live broadcast platform.

[0037] refer to figure 1 , in step S110, acquire the attribute information of the live room.

[0038]Here, the attribute information of the live broadcast room may include at least one of the following: attribute information of the anchor, attribute information of the audience, and attribute information of the live broadcast platform. Wherein, the anchor's attribute information may include the anchor's basic attributes, physical features, purchase types, behavioral features, psychological features, and real-time status features, but is not limited thereto. Among them, the basic attributes of the anchor can include the anchor’s gender, age, permanent residence, occupation, education level, etc. The ph...

Embodiment 2

[0061] figure 2 It is a flow chart showing the business object recommendation method according to Embodiment 2 of the present invention. The method for recommending a business object in this embodiment can be executed by any device with functions of data collection, processing and transmission, including but not limited to mobile terminals and PCs. The following uses a live broadcast platform as an application scenario to describe this embodiment in detail.

[0062] refer to figure 2 , in step S210, acquire the attribute information of the live room according to the preset time interval.

[0063] The preset time interval mentioned here may be a time slice. The attribute information of the anchor is obtained through the user data of the anchor in the live broadcast room and / or the image acquisition device set on the anchor’s terminal equipment, and the attribute information of the live broadcast platform is obtained, and the user data of the audience and / or the image acqui...

Embodiment 3

[0109] Based on the same technical idea, Figure 4 It is a structural block diagram showing the apparatus for recommending business objects according to Embodiment 3 of the present invention. It can be used to execute the process of the method for recommending a business object as described in the first embodiment.

[0110] refer to Figure 4 , the apparatus for recommending business objects includes an acquiring module 310 , a determining module 320 and a displaying module 330 .

[0111] An acquisition module 310, configured to acquire attribute information of the live broadcast room.

[0112] The determination module 320 is configured to determine the target business object according to the attribute information of the live broadcast room.

[0113] A display module 330, configured to display the target business object in the live broadcast room.

[0114] Through the business object recommendation device provided in this embodiment, by obtaining the attribute information ...

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Abstract

The embodiment of the invention provides a service object recommendation method and device and electronic equipment. The method includes: acquiring live-streaming room attribute information; determining a target service object according to the live-streaming room attribute information; and displaying the target service object in a live-streaming room. By adopting the embodiment of the invention, an effect of sending the service object, which meets needs of a user of the terminal equipment, to the user of the terminal equipment in a personalized and pertinent manner is realized, and a recommendation effect is improved; and sending of invalid information is reduced, and network resources are saved.

Description

technical field [0001] The present invention relates to information processing technology, in particular to a business object recommendation method, device and electronic equipment. Background technique [0002] With the continuous development of image processing and information processing technology, live video broadcast has gradually become the mainstream expression method of the Internet due to the integration of image, text and sound elements, sound and form. As a result, Internet video has become an important business traffic portal, and is also considered a high-quality resource recommended by various business objects. [0003] However, the current business object recommendation method (such as advertisement recommendation) only blindly recommends to end users, and the recommendation information received by users may not be of interest to them, which may arouse the user's resentment and resistance. Achieve the expected recommendation effect. Contents of the inventio...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02H04N21/258H04N21/81
CPCG06F16/9535G06Q30/0271G06Q30/0277H04N21/25891H04N21/812
Inventor 彭彬绪孔令云袁平州陈楷佳付杰
Owner BEIJING SENSETIME TECH DEV CO LTD
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