Method and device for determining ratings of radio and television programs
A technique for radio and television and determination methods, applied in the field of determination of ratings of radio and television programs and devices for determining the ratings of radio and television programs, can solve the problems that it is difficult to comprehensively, objectively and effectively reflect the actual transmission effects of radio and television programs, and achieve The effect of improving accuracy
Active Publication Date: 2020-09-22
国家广播电视总局广播电视规划院
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- Abstract
- Description
- Claims
- Application Information
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Problems solved by technology
The current ratings are obtained based on the live broadcast viewing method, which is difficult to comprehensively, objectively and effectively reflect the actual broadcast effect of radio and television programs
Method used
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[0053] Various exemplary embodiments of the present invention will now be described in detail with reference to the accompanying drawings. It should be noted that the relative arrangements of components and steps, numerical expressions and numerical values set forth in these embodiments do not limit the scope of the present invention unless specifically stated otherwise.
[0054] The following description of at least one exemplary embodiment is merely illustrative in nature and in no way taken as limiting the invention, its application or uses.
[0055] Techniques, methods and devices known to those of ordinary skill in the relevant art may not be discussed in detail, but where appropriate, such techniques, methods and devices should be considered part of the description.
[0056] In all examples shown and discussed herein, any specific values should be construed as exemplary only, and not as limitations. Therefore, other instances of the exemplary embodiment may have diffe...
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The invention discloses a method and device for determining the audience rating of radio and television programs. The method comprises the steps of dividing the total time length of a radio and television program to obtain multiple time intervals and the time length of each time interval; respectively determining the live broadcast audience rating and non-live broadcast audience rating corresponding to each time interval; carrying out linear superposition processing on the live-broadcast audience rating and non-live broadcast audience rating corresponding to each time interval to obtain the comprehensive audience rating corresponding to each time interval; respectively determining a weighted proportion value of the comprehensive audience rating corresponding to each time interval accordingto the time length of each time interval and the total time length of the radio and television program; and determining the comprehensive audience rating of the radio and television program accordingto the comprehensive audience rating corresponding to each time interval and the weighted proportion value of the comprehensive audience rating corresponding to each time interval.
Description
technical field [0001] The present invention relates to the technical field of program ratings, and more specifically, to a method for determining ratings of radio and television programs and a device for determining ratings of radio and television programs. Background technique [0002] At present, the sampling survey technique represented by ratings is the most important technical means for evaluating radio and television programs. In the radio and television industry, ratings are an important indicator to measure the effect of radio and television program dissemination, and play an important role in program transactions, advertising sales and other links. [0003] The audience rating is obtained by collecting user viewing behavior data in an automated or manual manner. [0004] The automated method uses meters to record viewing of broadcast television programs. The engineer came to install the measuring instrument for the sample user. The measuring instrument automatic...
Claims
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IPC IPC(8): H04N21/258H04N21/442H04N21/45
CPCH04N21/25866H04N21/25891H04N21/44204H04N21/4508
Inventor 郑冠雯肖红江贾宏君
Owner 国家广播电视总局广播电视规划院