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A user data processing method and system

A technology of user data and processing methods, applied in marketing and other directions, can solve problems such as wasting time, low user satisfaction, and large time consumption

Active Publication Date: 2019-05-03
SHANGHAI TRUELAND INFORMATION & TECH CO LTD
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  • Abstract
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Problems solved by technology

[0002] With the continuous improvement of people's living standards, in order to meet the shopping needs of consumers, shopping forms such as chain supermarkets, convenience stores, and clothing stores are more and more popular among consumers. In shopping malls with many varieties, due to the large number of stores, people waste a lot of time when screening stores, resulting in low user satisfaction and time-consuming problems, and it is impossible to analyze the user's attitude towards each store in combination with the user's previous shopping situation. Satisfaction to effectively and accurately guide users to shop

Method used

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  • A user data processing method and system
  • A user data processing method and system

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Embodiment Construction

[0044] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0045] A user data processing method, comprising the following steps:

[0046] X1. The user data capture unit located in the detection sub-area captures the location information and parameter information of the mobile terminal in the detection sub-area in real time;

[0047] X2. Sorting the chronological order of the location information of each mobile terminal captured by each user data capture unit, so as to obtain the order in which the same mobile terminal is c...

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Abstract

The invention discloses a user data processing system which comprises a user data capture module, a data integration processing module, a quantitative classification statistics module, a residence track analysis module, a store resource database, a store resource updating module, a management server and a guide push initiation module. The user data capturing terminal is respectively connected withthe quantitative classification statistics module and the data integration processing module; wherein the quantitative classification statistics module is connected with the comprehensive quantitative evaluation module through the resident trajectory analysis module, the commodity resource database is connected with the comprehensive quantitative evaluation module, and the management server is respectively connected with the data integration processing module, the comprehensive quantitative evaluation module, the store resource database and the guide push initiation module. According to the invention, the user position information and the consumption record are analyzed to determine the preference and interest of the user, so that the guidance information can be accurately pushed to guidethe user to shop, the satisfaction degree of the user is greatly improved, and the sales of commodities in the shopping mall is promoted.

Description

technical field [0001] The invention belongs to the technical field of user data processing and guidance, and relates to a user data processing method and system thereof. Background technique [0002] With the continuous improvement of people's living standards, in order to meet the shopping needs of consumers, shopping forms such as chain supermarkets, convenience stores, and clothing stores are more and more popular among consumers. In shopping malls with many varieties, due to the large number of stores, people waste a lot of time when screening stores, resulting in low user satisfaction and time-consuming problems, and it is impossible to analyze the user's attitude towards each store in combination with the user's previous shopping situation. Satisfaction, to effectively and accurately guide users to shop. Contents of the invention [0003] The purpose of the present invention is to provide a user data processing method and system, through the user data capture modul...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 陈海林赵绪龙王士义
Owner SHANGHAI TRUELAND INFORMATION & TECH CO LTD
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