Method, device, electronic device, and storage medium for determining advertisement delivery video
A technology for advertising and video, applied in electrical components, image communication, selective content distribution, etc., can solve problems such as low efficiency, affecting the effect of advertising, and the inability to accurately determine the video of advertising
Active Publication Date: 2021-01-22
BEIJING DAJIA INTERNET INFORMATION TECH CO LTD
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- Description
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- Application Information
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Problems solved by technology
It can be seen that this method of determining the video for advertising is inefficient and depends on personal ability, and cannot accurately determine the video for advertising, which will affect the effect of subsequent advertising
Method used
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[0095] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary embodiments do not represent all implementations consistent with this application. Rather, they are merely examples of apparatuses and methods consistent with aspects of the present application as recited in the appended claims.
[0096] In order to improve the efficiency and accuracy of determining an advertising video, embodiments of the present application provide a method, device, electronic device, and non-transitory computer-readable storage medium for determining an advertising video.
[0097] The following firstly introduces a method for determining an advertisement placement video provided in the embodime...
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The embodiment of the invention provides an method and device for determining advertisement putting video, electronic equipment and storage medium, and the method comprises the steps: obtaining a to-be-evaluated video and a target video, and enabling the advertisement conversion rate of the target video to reach a preset conversion rate; determining a video belonging to the same category as the target video from the to-be-evaluated videos through a classification model as an alternative video, the classification model being obtained through training based on a pre-acquired classification videosample; obtaining an advertisement conversion rate corresponding to each alternative video through a pre-trained conversion rate prediction model based on the video characteristics of the alternativevideos, the conversion rate prediction model being obtained through training based on the pre-obtained video characteristics of the estimated video samples and the advertisement conversion rate and comprising a corresponding relationship between the video characteristics and the advertisement conversion rates; And determining an advertisement putting video in the alternative video based on the advertisement conversion rate of the alternative video and a preset conversion rate. Manual selection is not needed, and the efficiency and accuracy of determining the advertisement putting video are improved.
Description
technical field [0001] The present application relates to the technical field of video data processing, and in particular to a method, device, electronic device and storage medium for determining an advertisement placement video. Background technique [0002] There are a large number of videos in video playback platforms, for example, short video applications have a large number of user-published videos. When advertising, using video as the creative material can reduce the production cost of the creative material on the one hand, and on the other hand, when the user clicks on the advertisement, the video corresponding to the advertisement can be played, and the user experience is good. [0003] For a video, the ratio of the number of users who click to watch the advertisement placed on the video to the total number of users who watch the video is called the advertisement conversion rate of the video. In order to improve the promotion of the advertisement, when promoting the ...
Claims
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IPC IPC(8): H04N21/2668H04N21/81H04N21/435H04N21/44H04N21/482
Inventor 张宇骢田建伟
Owner BEIJING DAJIA INTERNET INFORMATION TECH CO LTD