Method for identifying advertisements inserted in video originality

A technology of advertising and video, applied in the field of advertising recognition

Active Publication Date: 2019-07-05
BEIJING JIAOTONG UNIV
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In the existing video analysis work, only image information is often used for classification, and the actors and costumes inserted in the advertisements in the video creatives are the same as those in the play, and even the scenes are similar. Therefore, traditional advertisement features alone cannot obtain great results. Good results

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  • Method for identifying advertisements inserted in video originality
  • Method for identifying advertisements inserted in video originality
  • Method for identifying advertisements inserted in video originality

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Embodiment Construction

[0039] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals denote the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present invention and should not be construed as limiting the present invention.

[0040]Those skilled in the art will understand that unless otherwise stated, the singular forms "a", "an", "said" and "the" used herein may also include plural forms. It should be further understood that the word "comprising" used in the description of the present invention refers to the presence of said features, integers, steps, operations, elements and / or components, but does not exclude the presence or addition of one or more other features, Integers, steps, operations, elements, components, and / or groups thereof. It will be understood...

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Abstract

The invention provides a method for identifying advertisements inserted in video originality. The method comprises the following steps: carrying out shot segmentation on an input video, and segmentingthe video into an abrupt shot and a gradual shot; performing feature extraction on the lens by using a CNN network, and judging whether the to-be-classified gradual change lens is an advertisement lens or a non-advertisement lens by using an LSTM network and an Attention network according to the extracted audio features and image features of the lens; and identifying the character features and the audio features of the advertisement lens. According to the method, the advertisements inserted into the video originality can be well classified and recognized, and a business analysis institution is helped to obtain business information such as the operation condition and the market subdivision condition of an enterprise.

Description

technical field [0001] The invention relates to the technical field of advertisement identification, in particular to a method for identifying advertisements inserted in video creatives. Background technique [0002] Inserting advertisements in video creatives, also known as original posts, follows the relationship between the main creators and characters in the play to create a small extra theater outside the main plot. The advertising actors are the "characters" in the play, and the advertising creativity is usually related to the plot. The emergence of advertisements in video creatives has blurred the boundaries between advertisements and TV dramas. Advertisements in video creatives began to bloom in dramas broadcast on video websites in 2017, and then such advertisements also appeared in major variety shows and even TV dramas. According to data from Entity, the market size of interstitial ads in videos exceeded 800 million in 2017. Creative interstitial ads in videos a...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06K9/00G06K9/46
CPCG06V20/40G06V10/56
Inventor 郭宇春张莹陈一帅
Owner BEIJING JIAOTONG UNIV
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