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Online satisfaction degree evaluation method based on internet tourist commenting data

An evaluation method and Internet technology, applied in data processing applications, electronic digital data processing, digital data information retrieval, etc., can solve the problems of insufficient utilization of online review data, low participation, marketing and management decision-making, etc., to achieve Effects of effective tourism management and marketing decisions

Inactive Publication Date: 2019-07-26
北京比速信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The degree of participation of tourists in questionnaire survey and opinion book is low, and the use of online satisfaction in scenic spots is not sufficient
At the same time, the previous research methods are to evaluate the word-of-mouth of tourist attractions from the perspective of experts, that is, to evaluate from the perspective of researchers, and less to evaluate from the perspective of tourists. There is a certain distortion in the word-of-mouth evaluation of the area, that is, it does not reflect the true feelings of tourists for the scenic spot to the maximum extent, which will have a certain impact on the marketing and management decisions made by the scenic spot based on the word-of-mouth evaluation
[0003] Therefore, in view of the insufficient utilization of online review data for tourist attractions or tourist destinations, and the lack of evaluation from the perspective of tourists, how to provide a review based on the Internet and analyze the tourist attractions or tourism purposes from the perspective of tourists in different dimensions. The online online satisfaction evaluation method based on local word-of-mouth evaluation is an urgent problem to be solved by those skilled in the art

Method used

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  • Online satisfaction degree evaluation method based on internet tourist commenting data
  • Online satisfaction degree evaluation method based on internet tourist commenting data
  • Online satisfaction degree evaluation method based on internet tourist commenting data

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Embodiment 1

[0075] A certain scenic spot hopes to improve and precisely market the scenic spot according to the pain points of tourists, and adopts the online satisfaction evaluation method based on Internet tourist review data provided by the present invention. For example, in the UGC data of this scenic spot, the "toilet" dimension score is low , "unhygienic", "dirty, messy and smelly" and other evaluations are more, the scenic spot can effectively improve the toilet problems in the scenic spot according to tourists, so as to improve the tourist experience; another example, in the UGC data of the scenic spot The "service" dimension has a high score, and there are many evaluations such as "good service at the best location" and "good service at the best project". Tourist attractions can make corresponding precise marketing decisions based on their own advantages.

Embodiment 2

[0077] A tourist destination hopes to improve and precisely market the destination according to the pain points of tourists. Using the online satisfaction evaluation method based on Internet tourist comment data provided by the present invention, for example, in the UGC data of the destination, the "price" dimension score is low, and there are many evaluations such as "arbitrary fees" and "high fees". The locality can effectively rectify the consumption price problems reported by tourists in the destination, so as to improve the tourists' travel experience; There are many evaluations such as "unique folk culture" and "existing legends in famous scenic spots", and tourism destinations can make corresponding precise marketing decisions based on their own advantages.

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Abstract

The invention discloses an online satisfaction evaluation method based on internet tourist commenting data, which comprises the following steps: S1, obtaining text commenting data in the internet, andcleaning the data; s2, determining a text data dimension segmentation keyword and a public praise evaluation dimension, and constructing a public praise commenting data model of a tourist attractionor a tourist destination; s3, segmenting the cleaned text comment data according to the dimension segmentation keywords, dividing dimensions, and correspondingly generating a high-frequency word listfor each dimension; performing emotion polarity classification according to the segmented text comment data and the high-frequency word list, and constructing a public praise comment corpus; and S4, carrying out public praise evaluation on the tourist attraction or the tourist destination according to the public praise comment data model and the public praise comment corpus in different dimensions, and ranking all the tourist attraction or tourist destinations. According to the invention, from the perspective of tourists, the tourist insight knows the real feeling of the tourist, and a basis is provided for making more effective tourism management and marketing decisions.

Description

technical field [0001] The invention relates to the technical field of marketing management of tourist attractions or tourist destinations, and more specifically relates to an online satisfaction evaluation method based on Internet tourist review data. Background technique [0002] Tourist satisfaction in tourist attractions or tourist destinations is one of the important considerations in evaluating and formulating scenic spot marketing management plans. At present, the main means for scenic spots to obtain tourist satisfaction is through questionnaire surveys and scenic spot opinion books. The degree of participation of tourists in questionnaire survey and opinion book is low, and the use of online satisfaction in scenic spots is not sufficient. At the same time, the previous research methods are to evaluate the word-of-mouth of tourist attractions from the perspective of experts, that is, to evaluate from the perspective of researchers, and less to evaluate from the persp...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/06G06Q50/14G06F16/215G06F16/335G06F17/27
CPCG06Q10/0639G06Q10/0637G06Q50/14G06F16/215G06F16/335G06F40/289
Inventor 邓宁计卫星王宇杨
Owner 北京比速信息科技有限公司