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Data processing method and device

A data processing device and data processing technology, applied in electrical components, transmission systems, etc., can solve problems such as low accuracy, and achieve the effect of improving the low accuracy

Active Publication Date: 2019-07-30
MIAOZHEN INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The purpose of the embodiments of the present application is to provide a data processing method and device for improving the problem of low accuracy in associating Cookies with terminal device identities in the prior art

Method used

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Examples

Experimental program
Comparison scheme
Effect test

no. 1 example

[0035] See figure 2 , figure 2 A sequence diagram of interaction between the first terminal device and the first server provided by the embodiment of the present application is shown. A data processing method provided in an embodiment of the present application, applied to a first terminal device, includes:

[0036] Step S110: the first application program of the first terminal device sends an advertisement request to the first server.

[0037] Wherein, the first terminal device refers to a terminal device capable of communicating with the first server and the second server, and capable of executing the first application program and the second application program. For example, an electronic device including a processor, a memory, and a communication interface, such as a mobile communication device and a personal computer with a communication function, etc. in detail.

[0038] Here, the first application program in the first terminal device may be an application program in...

no. 4 example

[0092] See Figure 5 , Figure 5 A schematic structural diagram of a data processing device provided by an embodiment of the present application is shown. A data processing apparatus 100 provided in an embodiment of the present application is applied to a first terminal device, including:

[0093] The first sending module 110 is used for the first application program of the first terminal device to send an advertisement request to the first server, so that the first server generates the advertisement code and the first access identification information, and the first application program has the right to obtain the first terminal device The identity of the device.

[0094] The first receiving module 120 is used for the first application to receive the advertisement code and the first access identification information sent by the first server, and execute the advertisement code to obtain the identity of the first terminal device.

[0095] The second sending module 130 is used...

no. 5 example

[0104] A data processing device provided in an embodiment of the present application is applied to a first server, including:

[0105] The second receiving module is configured to receive the advertisement request sent by the first application program in the first terminal device.

[0106] A third sending module, configured to generate an advertisement code and first access identification information according to the advertisement request, and send the advertisement code and the first access identification information to the first application program, so that the first application program obtains the first terminal device according to the advertisement code of identity.

[0107] The third receiving module is configured to receive the first access identification information and the identity identifier sent by the first application program, and establish an association between the first access identification information and the identity identifier.

[0108] The fourth receiving...

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Abstract

The invention provides a data processing method and device. The method comprises: a first application program of a first terminal device sending an advertisement request to a first server; the first application program receiving the advertisement code and the first access identification information sent by the first server, the first application program executing the advertisement code to obtain the identity of the first terminal device, and the first application program having permission to obtain the identity of the first terminal device; and the first application sending the identity identification and the first access identification information to a first server, so that the first server establishes association between the first access identification information and the identity identification. The advertisement code is received and executed through the first terminal device to obtain an identity identifier of the first terminal device, the identity identification and the first access identification information are sent to the first server, and the association of the identity identification and the first access identification information are established by the first server, sothat the problem that the correct rate of associating the Cookies and the identity of the terminal device is low is effectively improved.

Description

technical field [0001] The present application relates to the technical field of computer data processing, and in particular, to a data processing method and device. Background technique [0002] At present, in the industry, in order to identify the user's identity when the user temporarily visits the website, the technical means often used is to use cookies as user identification. However, in the actual application process, cookies can be modified by terminal equipment or intercepted and modified by network equipment. [0003] In order to solve the problem that Cookies are easy to be modified, in the prior art, methods such as machine learning, data mining or neural network are used to associate Cookies with the identity of the terminal device through the characteristics of user access traces. However, the correct way of this association is The rate is lower. Therefore, there is a problem that the correct rate of associating Cookies with the identity of the terminal device...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/06
CPCH04L63/0876H04L63/10
Inventor 高畅
Owner MIAOZHEN INFORMATION TECH CO LTD