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Marketing information pushing method, marketing information pushing device, marketing information pushing system and recording medium for financial products

A financial product and information push technology, applied in the field of data processing, can solve the problems of users who do not have unpaid expenses again, not reminding users that they have not used red envelopes or coupons, and not analyzing the marketing effects of different strategies in a timely manner, so as to achieve intuitive strategic effects. , the effect of efficient marketing information push

Pending Publication Date: 2019-08-16
SHANGHAI QIYUE INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The existing technology does not analyze the marketing effects of different strategies in a timely manner, and further, does not remarket to users who have not paid, or does not remind users that they have not used red envelopes or coupons

Method used

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  • Marketing information pushing method, marketing information pushing device, marketing information pushing system and recording medium for financial products
  • Marketing information pushing method, marketing information pushing device, marketing information pushing system and recording medium for financial products
  • Marketing information pushing method, marketing information pushing device, marketing information pushing system and recording medium for financial products

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Embodiment Construction

[0036] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with specific embodiments and with reference to the accompanying drawings.

[0037] The operators of the financial platform will promote financial products to users according to different marketing strategies, and the promotion methods include text messages and / or resource slots of mobile APPs.

[0038] Different strategies are the permutations and combinations of different label data of the user. Operators can check the page configuration information of their operation terminal and perform at least one of "AND", "OR" and "NO" operations. When configuring page information, factors to be considered for different financial products include gender, age, occupation, income, time period, operator, holidays, etc.

[0039] After the initial promotion of financial products, there are still some users who ...

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PUM

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Abstract

The invention discloses a marketing information pushing method for financial products. The marketing information pushing method comprises the following steps: acquiring disbursed state financial userdata consisting of a plurality of label data comprising label names and label values; establishing a data model according to different tag data combinations to analyze the disbursed state financial user data, and determining promotion effect indexes under various tag data combinations; configuring one or more marketing strategies including the numerical ranges of the promotion effect indexes or the index combinations, and screening financial users in the undisbursed state according to the marketing strategies; and based on the screened financial users in the undisbursed state, pushing marketing information correspondingly set by each marketing strategy. According to the invention, the effects of different strategies can be analyzed, financial users who do not move are automatically screened according to different requirements of the operation platform for the promotion effect indexes, marketing is realized again, and the marketing amount of financial products is increased.

Description

technical field [0001] The invention belongs to the technical field of data processing, and in particular relates to a data processing system and method for commercial and financial purposes, especially a method, device, system and computer-readable medium for pushing marketing information of financial products. Background technique [0002] The number of users of the Internet financial credit platform is huge. After the operators of the financial platform promote financial products to users through text messages and / or APPs according to different marketing strategies, some users still do not pay or use red envelopes or coupons. The existing technology does not analyze the marketing effect of different strategies in time, and further, does not re-market to users who have not paid, or does not remind users that they have not used red envelopes or coupons. Contents of the invention [0003] The technical problem to be solved by the present invention is: how to analyze the ma...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q30/06G06Q40/00H04W4/14
CPCG06Q30/0631G06Q30/0269G06Q30/0264G06Q40/00H04W4/14
Inventor 曹炎伟金晶王安滨常富洋
Owner SHANGHAI QIYUE INFORMATION TECH CO LTD
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