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Method and system for precisely and directionally putting advertisements

An advertising and precise technology, applied in marketing, instruments, computer parts, etc., can solve the problems of incompatibility between input and output, unsatisfactory economic benefit and sales effect, etc., and achieve the effect of targeted delivery

Inactive Publication Date: 2019-08-30
福建深视智能科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The economic benefits and sales effects brought about by this method are not satisfactory, and the disproportion between input and output has become a major stumbling block for the development of offline entities.

Method used

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  • Method and system for precisely and directionally putting advertisements
  • Method and system for precisely and directionally putting advertisements
  • Method and system for precisely and directionally putting advertisements

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0057] Please refer to figure 1 as well as figure 2 , Embodiment 1 of the present invention is:

[0058] A method for precise and targeted delivery of advertisements, comprising the steps of:

[0059] S1. The terminal acquires face image information, and sends the face image information, terminal unique identification information and terminal location information to the platform;

[0060] Wherein, in step S1, "the terminal acquires face image information" is specifically:

[0061] The terminal judges whether there is a human face in real time, and if so, captures the portrait;

[0062] The terminal removes the blurred snapshot of the human face from the captured facial images to obtain an optimal facial image and generates facial image information. In this embodiment, there are 30 captured facial images;

[0063] S2. The platform receives and recognizes the face image information, obtains face attribute information, matches advertising resources according to the face attr...

Embodiment 2

[0069] Please refer to figure 1 as well as figure 2 , the second embodiment of the present invention is:

[0070] A method for precise and targeted delivery of advertisements. On the basis of the above-mentioned embodiments, in step S1, "sending face image information, terminal unique identification information, and terminal location information to the platform" is specifically:

[0071] Send the face image information, the number of advertising spaces, the unique identification information of the terminal and the location information of the terminal to the platform.

Embodiment 3

[0072] Please refer to figure 2 as well as image 3 , Embodiment three of the present invention is:

[0073] A system 1 for precise targeted delivery of advertisements, including a terminal 2 and a platform terminal 5, the terminal 2 includes a first memory, a first processor 3 and a first Computer program, the platform end 5 comprises a second memory 7, a second processor 6 and a second computer program stored on the second memory 7 and operable on the second processor 6, and the first processor 3 executes the first computer program The program implements step S1 and step S3 of the first embodiment above; the second processor 6 implements step S2 of the first embodiment when executing the second computer program.

[0074] In this embodiment, in terms of specific module composition, the terminal 2 includes a liquid crystal display, an Android board based on the AMR series, and a camera with a conventional USB interface. The size of the liquid crystal display can be selected...

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Abstract

The invention discloses a method and system for precisely and directionally putting advertisements, and the method comprises the steps: enabling a terminal to obtain the face image information, and sending the face image information, the unique identification information of the terminal, and the position information of the terminal to a platform end; the platform end receives and identifies the face image information to obtain face attribute information, matches advertisement resources according to the face attribute information and the terminal position information, and pushes the matched advertisement resources to the terminal according to the unique identification information of the terminal; the terminal receives and displays the advertisement resources; the corresponding advertisementcan be displayed for the target group, the problem of resource waste caused by random and blind advertisement playing in the prior art is avoided, the effect of precise marketing which cannot be achieved by traditional advertisements is achieved, and therefore precise and targeted advertisement putting is achieved.

Description

technical field [0001] The present invention relates to the field of artificial intelligence, in particular to a method and system for precise and targeted delivery of advertisements. Background technique [0002] With the continuous improvement of the consumption level of the Chinese people, the marketing expenses of physical merchants are rising. The traditional offline projection screen advertising playback method cannot be intelligently adjusted according to the audience. This is a great waste of resources and indirectly increases the marketing costs of merchants. The high advertising cost brings about a low reach rate of target customers. Traditional offline screen-casting advertisements are based on pre-uploaded advertising resources on the advertising platform, and the offline terminal hardware devices are repeatedly played offline. The economic benefits and sales effects brought by this method are unsatisfactory, and the disproportion between input and output has bec...

Claims

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Application Information

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IPC IPC(8): G06K9/00G06Q30/02
CPCG06Q30/0251G06V40/172
Inventor 张帆张红成郑锦周美玲黄坦波陈忠凯
Owner 福建深视智能科技有限公司
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