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Advertisement putting optimization method and device, storage medium and electronic device

A technology of advertising placement and optimization methods, applied in data processing applications, instruments, calculations, etc., can solve the problems of low efficiency in advertising diagnosis and optimization, waste of a large amount of materials, etc., and achieve the effect of improving optimization efficiency and accuracy

Pending Publication Date: 2019-09-27
北京派瑞威行互联技术有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Embodiments of the present invention provide an advertisement placement optimization method and device, a storage medium, and an electronic device to at least solve the technical problem of low advertising diagnosis and optimization efficiency due to the waste of a large amount of materials and cost testing for advertisements

Method used

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  • Advertisement putting optimization method and device, storage medium and electronic device
  • Advertisement putting optimization method and device, storage medium and electronic device

Examples

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Embodiment 1

[0022] According to an embodiment of the present invention, an advertisement delivery optimization method is provided, such as figure 1 As shown, the method includes:

[0023] S102, determining at least one key factor affecting advertisement exposure;

[0024] S104. Determine the weight of each key factor according to the historical exposure data of the advertisement and the change of at least one key factor;

[0025] S106 , optimize advertisement delivery according to the weight of each key factor and the current exposure of the advertisement.

[0026] In the actual application scenario, the corresponding advertising business data can be retrieved from the application interface of advertising and media channel providers, and the key factors affecting advertising exposure can also be determined by obtaining the exposure mechanism of head media advertisements. Generally, there are several key factors that affect the exposure of advertisements, and an advertisement exposure di...

Embodiment 2

[0059] According to an embodiment of the present invention, there is also provided an advertisement placement optimization device for implementing the above advertisement placement optimization method, such as figure 2 As shown, the device includes:

[0060] 1) A first determining unit 20, configured to determine at least one key factor affecting advertisement exposure;

[0061] 2) The second determination unit 22 is configured to determine the weight of each of the key factors according to the historical exposure data of the advertisement and the change of the at least one key factor;

[0062] 3) The optimization unit 24 is configured to optimize advertisement placement according to the weight of each key factor and the current exposure pair of the advertisement.

[0063] Optionally, for a specific example in this embodiment, reference may be made to the example described in Embodiment 1 above, and details will not be repeated here in this embodiment.

Embodiment 3

[0065] According to an embodiment of the present invention, a storage medium is further provided, and the storage medium includes a stored program, wherein, when the program is running, the advertisement delivery optimization method as described above is executed.

[0066] Optionally, in this embodiment, the storage medium is configured to store program codes for performing the following steps:

[0067] S1, determining at least one key factor affecting advertisement exposure;

[0068] S2. Determine the weight of each of the key factors according to historical exposure data of the advertisement and changes in the at least one key factor;

[0069] S3. Optimizing advertisement placement according to the weights of each key factor and the current exposure pair of the advertisement.

[0070] Optionally, the storage medium is further configured to store program codes for executing the steps included in the method in Embodiment 1 above, which will not be described in detail in this ...

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Abstract

The embodiment of the invention relates to an advertisement putting optimization method and device, a storage medium and an electronic device. The method comprises the following steps of determining at least one key factor influencing the advertisement exposure; determining the weight of each key factor according to the historical exposure data of the advertisement and the change condition of the at least one key factor; and carrying out advertisement putting optimization according to the weight of each key factor and the current exposure pair of the advertisement, so that the technical problem that the advertisement diagnosis and optimization efficiency is low due to the fact that advertisements need to waste a large number of materials and need the cost testing, is solved.

Description

technical field [0001] The present invention relates to the field of advertisement delivery, in particular to an advertisement delivery optimization method and device, a storage medium and an electronic device. Background technique [0002] During the process of advertising, the click-through rate, conversion rate, and exposure of the advertisement will change due to various reasons. Therefore, it is necessary to diagnose the reasons for the changes in the advertising data, and then optimize the advertising. [0003] At present, advertising diagnosis and delivery optimization rely more on the personal experience of advertising optimizers and increasing the number of advertising tests for diagnosis. Due to the dependence on a certain amount of data in the diagnosis and optimization process, a lot of material production and advertising delivery costs need to be wasted. However, in actual application scenarios, the results of advertising diagnosis and delivery optimization are ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0244
Inventor 褚明理
Owner 北京派瑞威行互联技术有限公司
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