The invention discloses a method for using a most influential node in a social network to achieve efficient viral marketing. The method for using the most influential node in the social network to achieve efficient viral marketing sequentially includes the steps of user definition and resource definition, establishment of edge connection for relationships between users and resources, establishment of interest strength between every two users, definition of importance measure indexes of weighted network nodes in boundary viewing dimension, calculation of a sum of edge weights in an NN assembly in a weighted network, establishment of a marketing model and the like. According to the method for using the most influential node in the social network to achieve efficient viral marketing, attention records between the users and the resources in the real social network are used, user interests are found, user interest strength relational diagrams are constructed, common attention of the users is used, on this basis, a half-partial centrality method based on neighborhood information is adopted to determine influential nodes, the nodes serve as initial nodes, spread of marketing information is carried out on a user interest network, key factors which can well restore interpersonal interaction processes in real life and comprise the accumulation effect, the social reinforcement effect and friend relationship strength are introduced into a spreading model, and the method for using the most influential node in the social network to achieve efficient viral marketing has the advantages of being low in calculated amount and good in robustness.