Hybrid advertisement decision-making method and system based on dynamic optimization
A technology of dynamic optimization and decision-making method, applied in advertising, forecasting, resources and other directions, it can solve the problems of single advertising revenue and inability to maximize revenue, and achieve the effect of rational use of resources, easy recognition and acceptance, and high revenue
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[0041] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the drawings in the embodiments of the present invention.
[0042] The hybrid advertisement decision-making method based on dynamic optimization provided by the embodiment of the present invention can be applied to an application scenario in which broadcasting time, times and prices of different advertisements are allocated to maximize advertisement revenue.
[0043] See figure 1 A schematic structural diagram of an advertising revenue maximization model is provided for the embodiment of the present invention, which is composed of figure 1 However, the advertisements played in a day are divided into bidding advertisements and carousel advertisements. Among them, bidding advertisements are advertisements played during prime time, and carousel advertisements are advertisements played during carousel time slots. After ensuring the total r...
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