Hybrid advertisement decision-making method and system based on dynamic optimization

A technology of dynamic optimization and decision-making method, applied in advertising, forecasting, resources and other directions, it can solve the problems of single advertising revenue and inability to maximize revenue, and achieve the effect of rational use of resources, easy recognition and acceptance, and high revenue

Pending Publication Date: 2019-10-08
上海云励科技有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

For the above advertising methods, the advertising revenue is single and cannot maximize the revenue

Method used

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  • Hybrid advertisement decision-making method and system based on dynamic optimization
  • Hybrid advertisement decision-making method and system based on dynamic optimization
  • Hybrid advertisement decision-making method and system based on dynamic optimization

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Embodiment Construction

[0041] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the drawings in the embodiments of the present invention.

[0042] The hybrid advertisement decision-making method based on dynamic optimization provided by the embodiment of the present invention can be applied to an application scenario in which broadcasting time, times and prices of different advertisements are allocated to maximize advertisement revenue.

[0043] See figure 1 A schematic structural diagram of an advertising revenue maximization model is provided for the embodiment of the present invention, which is composed of figure 1 However, the advertisements played in a day are divided into bidding advertisements and carousel advertisements. Among them, bidding advertisements are advertisements played during prime time, and carousel advertisements are advertisements played during carousel time slots. After ensuring the total r...

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Abstract

The embodiment of the invention discloses a hybrid advertisement decision-making method and system based on dynamic optimization. The hybrid advertisement decision-making method comprises the following steps: determining the number of bid advertisements and carousel advertisements in the to-be-played advertisements based on a price bid result; respectively playing the bid advertisements and the carousel advertisements according to playing durations respectively corresponding to the bid advertisements and the carousel advertisements; determining the playing times of each bidding advertisement and each carousel advertisement according to the total playing duration of all bidding advertisements and all carousel advertisements in fixed time; and determining the playing price of each bidding advertisement and each carousel advertisement according to the playing duration, finally establishing a data optimization model based on the number of advertisements, the number of playing times, the playing price and the playing duration, and maximizing the advertisement revenue based on the data optimization model. By the adoption of the hybrid advertisement decision-making method and device, earnings can be maximized by reasonably distributing advertisement putting.

Description

technical field [0001] The invention relates to the technical field of advertisement optimization, in particular to a hybrid advertisement decision-making method and system based on dynamic optimization. Background technique [0002] At present, the ways of placing advertisements on TV programs, roadside advertisements or other Internet media every day mainly include: the delivery methods of all advertisements in rotation, the delivery methods of dividing time periods and rotating in rotation, etc. For the above advertising delivery methods, the advertising revenue is single and cannot maximize the revenue. We know that for the general public, they don't spend all their time watching TV every day, so the prime time after work is particularly important. Increasing the advertising revenue during this time can maximize the overall revenue. To increase advertising revenue during prime time, it is necessary to increase the price of bidding ads and the number of playbacks within ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q10/04G06Q10/06
CPCG06Q10/04G06Q10/0637G06Q30/0244G06Q30/0247G06Q30/0272
Inventor 单靖翔吕良福卯升晔肖慧哲詹国飞陈凯峰朱洁尔喻以明
Owner 上海云励科技有限公司
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