Outdoor media advertisement intelligent delivery method and system

A technology of advertising placement and delivery method, which is applied in business, equipment, data processing applications, etc., can solve the problems of waste of media resources, slow update, long cycle, etc., and achieve the effect of precise and intelligent delivery

Pending Publication Date: 2019-10-18
快媒数字科技有限公司
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  • Abstract
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AI Technical Summary

Problems solved by technology

[0003] (1) Dispersion of media advertising resources, dispersal, fragmentation, and opacity of media resources not only cause waste of media resources, but also fail to meet the diversified, systematic, and precise needs of advertisers
[0004] (2) The form of intermediary agents. The complexity of the advertising market has spawned a series of intermediary agents, and many intermediary agents have made the adverti

Method used

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  • Outdoor media advertisement intelligent delivery method and system
  • Outdoor media advertisement intelligent delivery method and system
  • Outdoor media advertisement intelligent delivery method and system

Examples

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Embodiment Construction

[0040] The specific implementation manners of the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. The following examples are used to illustrate the present invention, but are not intended to limit the scope of the present invention.

[0041] see figure 1 A method for intelligent delivery of outdoor media advertisements is provided, which can realize precise and intelligent delivery of outdoor media advertisements. The outdoor media advertisement intelligent delivery method includes: according to the positioning information and scene information of each outdoor media terminal, performing scene labeling analysis on each of the outdoor media terminals to obtain the label data of each of the outdoor media terminals; analyzing the advertisement According to the advertisement delivery requirements of the advertiser, match the advertisement delivery requirements of the advertiser with the label data of each o...

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PUM

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Abstract

The invention provides an outdoor media advertisement intelligent delivery method and system, and the method comprises the steps: carrying out the scene labeling analysis of each outdoor media terminal according to the positioning information and scene information of each outdoor media terminal, and obtaining the label data of each outdoor media terminal; analyzing the advertisement delivery requirements of the advertiser, matching the advertisement delivery requirements of the advertiser with the label data of each outdoor media terminal, and screening out the outdoor media terminals meetingthe advertisement putting requirements of the advertiser; and delivering intelligent advertisements on the screened outdoor media terminal. The advertisement delivery requirements of the advertiser are matched with the label data of the outdoor media terminals, the outdoor media terminals meeting the delivery requirements are screened out, and therefore accurate and intelligent delivery of the outdoor media advertisements is achieved.

Description

technical field [0001] The present invention relates to the technical field of advertisement placement, and more specifically, to an outdoor media advertisement intelligent placement method and system. Background technique [0002] Advertisement promotion is particularly important for merchants. Traditional outdoor advertising mainly has the following disadvantages: [0003] (1) Dispersion of media advertising resources. Dispersion, fragmentation, and opacity of media resources not only cause waste of media resources, but also fail to meet the diversified, systematic, and precise needs of advertisers. [0004] (2) The form of intermediate agents. The complexity of the advertising market has spawned a series of intermediate agents, and many intermediate agents have made the advertising market more complicated. Media sales costs and advertising costs remain high. [0005] (3) The advertising effect cannot be quantified and counted, and the advertiser cannot grasp the data in ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0257G06Q30/0261G06Q30/0244
Inventor 曾庆文
Owner 快媒数字科技有限公司
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