Search data processing method and device, electronic equipment and computer readable medium
A technology for searching data and processing methods, applied in the field of computer information processing, which can solve problems such as waste of traffic, inability to achieve precise operation, and inability to predict the effect of intervention, so as to achieve the effect of improving the conversion rate
Pending Publication Date: 2019-11-01
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
View PDF7 Cites 2 Cited by
- Summary
- Abstract
- Description
- Claims
- Application Information
AI Technical Summary
Problems solved by technology
Existing solutions cannot achieve precise operation, and keywords with high overall conversion rates may have unsatisfactory conversion rates under intervention stores, resulting in a large waste of traffic
The existing program adopts the same set of intervention programs for users in different regions and different genders, and cannot provide personalized support for stores
The existing technical solutions cannot predict the intervention effect, the selected intervention plan is blind, and the intervention effect can only be evaluated by comparing the data performance before and after the intervention for a period of time after the intervention, which has a large lag and cannot quickly improve the intervention plan
Method used
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View moreImage
Smart Image Click on the blue labels to locate them in the text.
Smart ImageViewing Examples
Examples
Experimental program
Comparison scheme
Effect test
Embodiment Construction
[0031] Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many forms and should not be construed as limited to the embodiments set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The same reference numerals denote the same or similar parts in the drawings, and thus their repeated descriptions will be omitted.
[0032] Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided in order to give a thorough understanding of embodiments of the present disclosure. However, those skilled in the art will appreciate that the technical solutions of the present disclosure may be practiced without one or mo...
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More PUM
Login to View More Abstract
The invention relates to a search data processing method and device, electronic equipment and a computer readable medium, and relates to the field of computer information processing. The method comprises the steps of: determining a keyword set according to store data; extracting a predetermined feature of each keyword in the keyword set to generate a keyword feature set; performing feature processing on the keyword feature set to generate feature data; and inputting the feature data into a prediction model to obtain click prediction data corresponding to each keyword, wherein the prediction model is established through a classification algorithm. The invention relates to a search data processing method and device, electronic equipment and a computer readable medium. The click rate of the search keyword to the store can be accurately predicted, the conversion rate of the store in the search system is improved, and different intervention schemes are formulated according to the gender andregion of the user.
Description
technical field [0001] The present disclosure relates to the field of computer information processing, in particular, to a search data processing method, device, electronic equipment and computer readable medium. Background technique [0002] With the vigorous development of Internet e-commerce, online shopping has become an important way for people's daily consumption. As an effective tool for users to quickly obtain desired products from massive data, search engines play a pivotal role in website traffic distribution. It has become one of the important ways of traffic operation to divert traffic to specific stores by intervening in search results. However, traditional manual screening and intervening keywords can no longer meet the rapidly developing business needs. [0003] In the prior art, store search intervention mainly relies on manual selection of keywords with a better overall conversion rate, and then improves the ranking of related products in the store on the s...
Claims
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More Application Information
Patent Timeline
Login to View More Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/35G06F16/9535G06Q30/06
CPCG06Q30/0625
Inventor 魏毅邵荣防郝晖罗宝胜邓旺文刘爽爽
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD