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Multi-brand flow exchange method and device and DSP

A traffic exchange, multi-brand technology, applied in business, instrument, data processing applications, etc., can solve the problems of not supporting the exchange between multiple brands, unable to guarantee equal exchange, etc., to save traffic costs and improve TA Concentration and Reach situation, the effect of guaranteeing the return rate

Pending Publication Date: 2019-11-12
恩亿科(北京)数据科技有限公司
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AI Technical Summary

Problems solved by technology

These technical solutions do not support exchanges between multiple brands, or exchanges between multiple brands cannot guarantee equal exchange

Method used

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  • Multi-brand flow exchange method and device and DSP
  • Multi-brand flow exchange method and device and DSP
  • Multi-brand flow exchange method and device and DSP

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Embodiment Construction

[0043] The application describes a number of embodiments, but the description is illustrative rather than restrictive, and it will be obvious to those of ordinary skill in the art that within the scope of the embodiments described in the application, There are many more embodiments and implementations. Although many possible combinations of features are shown in the drawings and discussed in the detailed description, many other combinations of the disclosed features are possible. Except where expressly limited, any feature or element of any embodiment may be used in combination with, or substituted for, any other feature or element of any other embodiment.

[0044] This application includes and contemplates combinations of features and elements known to those of ordinary skill in the art. The disclosed embodiments, features and elements of this application can also be combined with any conventional features or elements to form unique inventive solutions as defined by the clai...

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Abstract

The invention discloses a multi-brand traffic exchange method and device, a DSP and a computer readable storage medium, and the method comprises the steps: grouping the traffic of each brand, and setting a delivery probability for each group; determining a first evaluation value, adjusting the putting probability of each group in real time according to the first evaluation value, wherein the firstevaluation value is the difference value between the estimated putting amount and the actual putting amount of the specified brand; and determining a second evaluation value, and adjusting the putting probabilities of the specified brand and other brands in real time according to the second evaluation value, the second evaluation value being a difference value between the putting amount of the specified brand and the putting amount of other brands. According to the embodiment of the invention, the return rate of media is guaranteed, the exchange of flow helpful to other brands is also guaranteed, the TA concentration and the Reach condition are improved, and the flow cost is greatly saved under the condition that the budget of each brand is not changed.

Description

technical field [0001] This article relates to media traffic exchange technology, especially a multi-brand traffic exchange method, device, DSP (Demand-Side Platform, demand-side platform) and computer-readable storage medium. Background technique [0002] In a wave of PDB (Private Direct Buy) advertising for large advertisers, multiple brands will be launched at the same time. The brand's traffic is exchanged and delivered according to the specified exchange rules, and each takes what it needs. In the process of traffic exchange, two exchange methods are involved: [0003] 1. After the exchange, the actual delivery amount (refund ratio) of each brand changes, which is called unequal exchange; [0004] 2. After the exchange, the actual delivery amount (refund ratio) of each brand does not change, which is called equal exchange. [0005] Equivalent exchange is based on unequal exchange, with the control of the exchange amount added, so the support of equal exchange naturall...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0254
Inventor 李迪陈琛
Owner 恩亿科(北京)数据科技有限公司
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