Virtual article presentation method and device for live broadcast room, electronic equipment and storage medium

A technology of virtual items and live broadcast rooms, applied in the computer field, can solve the problems of user understanding cost, high cognitive load, reduced enthusiasm for giving gifts, and low efficiency of finding gifts, so as to improve the live broadcast experience, reduce search, and increase payment rate. Effect

Active Publication Date: 2020-02-11
NETEASE (HANGZHOU) NETWORK CO LTD
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  • Description
  • Claims
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Problems solved by technology

[0004] Since there are many types of live broadcast gifts, and they are all displayed to users in the form of icons, the richness of icons, colors, labels, etc. are visually differentiated, resulting in high understanding costs and high cognitive load for users.
It makes the user's search for gifts less efficient and the entire gift giving operation is very cumbersome, thus reducing the user's enthusiasm for giving gifts

Method used

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  • Virtual article presentation method and device for live broadcast room, electronic equipment and storage medium
  • Virtual article presentation method and device for live broadcast room, electronic equipment and storage medium
  • Virtual article presentation method and device for live broadcast room, electronic equipment and storage medium

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Embodiment Construction

[0060] In order to make the above objects, features and advantages of the present invention more comprehensible, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments. Apparently, the described embodiments are some, but not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0061] refer to figure 1 , shows a flow chart of the steps of a method for presenting virtual items in a live broadcast room according to an embodiment of the present invention, and the method may specifically include the following steps:

[0062] Step 101, when it is detected that there is a gifting behavior event of the audience in the current live broadcast room, determine the target virtual item corresponding to the gifting be...

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Abstract

The embodiment of the invention provides a virtual article presentation method for a live broadcast room, and the method comprises the steps: determining a target virtual article corresponding to a presentation behavior event when the presentation behavior event of an audience is monitored to exist in the current live broadcast room; determining a giving frequency corresponding to the target virtual article; and when the presentation frequency reaches a preset threshold, displaying a presentation control of the target virtual article in a live broadcast room user interface of a target audience, and triggering a presentation behavior event of the target audience for the target virtual article in response to a triggering instruction for the presentation control. According to the method, thecomplexity degree of virtual article presentation operation is reduced, the enthusiasm of audiences for presenting virtual articles is improved, the gift presentation atmosphere of a live broadcast room is created, the conversion of the payment rate is improved, the frequency of anchor shouting and gift presentation is reduced, anchors focus on game scenes and show venue art performances, and thelive broadcast experience of the anchors is improved.

Description

technical field [0001] The present invention relates to the field of computers, in particular to a method and device for presenting virtual items in a live broadcast room, electronic equipment, and a storage medium. Background technique [0002] In the past two years, with the development of the Internet, pan-entertainment webcasts have gradually entered the public's field of vision. With the instant feedback without delay and multi-dimensional interaction, webcasting gives the audience a stronger sense of immersion and is becoming more and more popular. The content of the webcast is all-encompassing. When watching the live broadcast, users can interact with the live broadcast room by giving gifts to the live broadcast room to encourage the live broadcast. [0003] There are generally two ways to give gifts in the existing live broadcast room, depending on the user's terminal. When watching the live broadcast on a personal computer, the gifts are arranged in the form of ic...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2187H04N21/431H04N21/478H04N21/475H04N21/4788
CPCH04N21/2187H04N21/4312H04N21/478H04N21/475H04N21/4788
Inventor 杨紫颖孙静邱美茜
Owner NETEASE (HANGZHOU) NETWORK CO LTD
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