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Method and device for presenting virtual items in live broadcast room, electronic equipment, storage medium

A virtual item and live room technology, applied in the computer field, can solve the problems of users’ comprehension cost, high cognitive load, reduced enthusiasm for giving gifts, cumbersome operation of gift giving, etc., and achieve the effect of improving live broadcast experience, reducing searches, and reducing interruptions

Active Publication Date: 2022-04-12
NETEASE (HANGZHOU) NETWORK CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] Since there are many types of live broadcast gifts, and they are all displayed to users in the form of icons, the richness of icons, colors, labels, etc. are visually differentiated, resulting in high understanding costs and high cognitive load for users.
It makes the user's search for gifts less efficient and the entire gift giving operation is very cumbersome, thus reducing the user's enthusiasm for giving gifts

Method used

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  • Method and device for presenting virtual items in live broadcast room, electronic equipment, storage medium
  • Method and device for presenting virtual items in live broadcast room, electronic equipment, storage medium
  • Method and device for presenting virtual items in live broadcast room, electronic equipment, storage medium

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Embodiment Construction

[0060] In order to make the above objects, features and advantages of the present invention more comprehensible, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments. Apparently, the described embodiments are some, but not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0061] refer to figure 1 , shows a flow chart of the steps of a method for presenting virtual items in a live broadcast room according to an embodiment of the present invention, and the method may specifically include the following steps:

[0062] Step 101, when it is detected that there is a gifting behavior event of the audience in the current live broadcast room, determine the target virtual item corresponding to the gifting be...

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Abstract

The embodiment of the present invention provides a method for donating virtual items in a live broadcast room. When a donating behavior event of the audience is detected in the current live broadcast room, the target virtual item corresponding to the donating behavior event is determined; and the target virtual item corresponding to the target virtual item is determined. frequency of giving; when the frequency of giving reaches a preset threshold, the giving control of the target virtual item is displayed in the live room user interface of the target audience, and in response to a trigger instruction for the giving control, the target audience is triggered to target A gift event of the target virtual item. It reduces the cumbersome operation of gifting virtual items, increases the enthusiasm of viewers to give virtual items, creates a gift-giving atmosphere in the live broadcast room, improves the conversion of payment rate, and reduces the frequency of anchor shouting and giving gifts, allowing the anchor to focus on the game scene, show A talent show to improve the anchor's live broadcast experience.

Description

technical field [0001] The present invention relates to the field of computers, in particular to a method and device for presenting virtual items in a live broadcast room, electronic equipment, and a storage medium. Background technique [0002] In the past two years, with the development of the Internet, pan-entertainment webcasts have gradually entered the public's field of vision. With the instant feedback without delay and multi-dimensional interaction, webcasting gives the audience a stronger sense of immersion and is becoming more and more popular. The content of the webcast is all-encompassing. When watching the live broadcast, users can interact with the live broadcast room by giving gifts to the live broadcast room to encourage the live broadcast. [0003] There are generally two ways to give gifts in the existing live broadcast room, depending on the user's terminal. When watching the live broadcast on a personal computer, the gifts are arranged in the form of ic...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/2187H04N21/431H04N21/478H04N21/475H04N21/4788
CPCH04N21/2187H04N21/4312H04N21/478H04N21/475H04N21/4788
Inventor 杨紫颖孙静邱美茜
Owner NETEASE (HANGZHOU) NETWORK CO LTD
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