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Electronic billboard capable of delivering and pushing information according to user interests and working method

An electronic billboard and push information technology, which is applied in advertising, advertising, instruments, etc., can solve problems such as ignorance of consumers, poor user experience, and consumer irritability

Inactive Publication Date: 2020-05-22
TAICANG QINFENG ADVERTISEMENT & MEDIA CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In the existing technology, advertisements are generally placed on one-to-one terminals. For the development of the existing electronic industry, real-time delivery of multiple groups of advertisements cannot be satisfied; Ads not only fail to achieve the desired effect, but also make consumers feel irritable, and the user experience is poor

Method used

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  • Electronic billboard capable of delivering and pushing information according to user interests and working method
  • Electronic billboard capable of delivering and pushing information according to user interests and working method
  • Electronic billboard capable of delivering and pushing information according to user interests and working method

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0056] refer to figure 1 , 3 , 4 as an example.

[0057] An electronic billboard that pushes information according to user interests, including: a billboard body 1 , a playback device 4 , an information collection device 2 , and a central controller 3 .

[0058] The billboard body 1 is installed in densely populated areas such as streets and commercial areas.

[0059]Described playing device 4 comprises sound playing device 4 and image playing device 4, and described playing device 4 is arranged on the billboard body 1, and described sound playing device 4, image playing device 4 are connected with central controller 3, so The central controller 3 controls the playing, stopping, and content switching of the audio playback device 4 and the image playback device 4 .

[0060] The information collection device 2 includes an image capture device 21 and a sound capture device 22 . The information collection device 2 is set on the billboard body 1 .

[0061] The image capture de...

Embodiment 2

[0074] refer to figure 2 , 5 as an example.

[0075] As a preferred mode of this embodiment, it includes:

[0076] The bottom of the sound acquisition device 22 is provided with a steering mechanism 23 , the steering mechanism 23 is connected with the central controller 3 , and the central controller 3 controls the steering of the steering mechanism 23 . The steering mechanism 23 is used to adjust the sound acquisition device 22 to an angle corresponding to the steering instruction according to the steering instruction of the central controller 3 .

[0077] As a preferred method of this embodiment, it includes: if a person stays in the advertising range of the billboard body 1 for a period exceeding the first preset collection period, and the person is interested in the current advertisement, the central controller 3 will turn to The mechanism 23 outputs a steering command, the steering mechanism 23 adjusts the angle, and the sound acquisition device 22 directional collect...

Embodiment 3

[0083] As a preferred method of this embodiment, it includes: the dynamic analysis module 31 extracts the eye image of the person image, and if the gathering time of the person's eyes on the billboard body 1 exceeds the second preset collection time, the dynamic The analysis module 31 determines that the person likes the current advertisement, and then the central controller 3 acquires similar advertisements of the current advertisement and controls the playback device 4 to play them.

[0084] The dynamic analysis module 31 extracts the eye image of the person image.

[0085] If the gathering time of the eyes of the person on the billboard body 1 exceeds the second preset collection time.

[0086] Then the dynamic analysis module 31 determines that the person likes the current advertisement.

[0087] The central controller 3 acquires similar advertisements of the current advertisement and controls the playing device 4 to play them.

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PUM

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Abstract

The invention discloses an electronic billboard capable of delivering and pushing information according to user interests and a working method. The electronic billboard comprises a billboard body, a playing device, an information acquisition device and a central controller. The information acquisition device comprises an image shooting device and a sound acquisition device. The image shooting device acquires an environment image within the putting range of the advertising board body. The sound obtaining device obtains environment sound within the putting range of the advertising board body. The central controller further comprises a dynamic analysis module, and the dynamic analysis module acquires an environment image output by the image shooting device, judges whether the person is interested in the current advertisement or not, and if the person continues to stay, the advertisement interested in the person is continuously played. The central controller further comprises a sound analysis module, the sound analysis module acquires the environmental sound output by the sound acquisition device, and the sound analysis module extracts advertisement keywords in the environmental soundand extracts the sound of a person interested in the current advertisement.

Description

technical field [0001] The invention relates to the field of advertisement push, in particular to an electronic billboard and a working method for delivering push information according to user interests. Background technique [0002] The advertising system in the prior art is mainly composed of three parts: advertising space, advertising elements, and advertising delivery rules. It mainly outputs advertising elements to different advertising spaces according to different policy rules. Among them, the advertising space mainly describes the position, shape, Size, etc., the advertisement element mainly describes the content of the advertisement, such as pictures, animations or images, etc., and the advertisement delivery rules are for the regular relationship between the advertisement element and the advertisement position in terms of time and space. In the existing technology, advertisements are generally placed on one-to-one terminals. For the development of the existing elec...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G09F27/00G06Q30/02G06K9/00
CPCG09F27/00G06Q30/0271G06V40/19
Inventor 张晨成
Owner TAICANG QINFENG ADVERTISEMENT & MEDIA CO LTD