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Advertisement acquisition method and device and storage medium

An acquisition method and technology for advertising slogans, which can be applied in marketing, instruments, electronic digital data processing, etc., and can solve the problem of inability to obtain advertising slogans quickly and efficiently.

Pending Publication Date: 2020-06-19
BEIJING DAJIA INTERNET INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The present disclosure provides a method for acquiring advertising language, its device, and a storage medium, so as to at least solve the problem in related technologies that it is impossible to quickly and efficiently acquire advertising language that corresponds to the content of the advertising image.

Method used

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  • Advertisement acquisition method and device and storage medium
  • Advertisement acquisition method and device and storage medium
  • Advertisement acquisition method and device and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0068] The present disclosure provides a method for obtaining an advertisement, which can be applied to an apparatus for obtaining an advertisement. Wherein, the advertising language acquisition device can specifically be various types of electronic equipment. Exemplarily, the advertising language acquisition device can be figure 1 The server 101 in or one of the multiple terminal devices.

[0069] When this method is applied to the slogan acquisition device, such as image 3 As shown, the method includes the following steps S201-S203:

[0070] S201. Obtain a target advertisement image.

[0071] Wherein, the target advertisement image may be an image included in an advertisement that requires a recommended slogan.

[0072] Optional, considering that an ad's cover image usually best represents the main idea of ​​an ad. Therefore, the target advertisement image may specifically be a cover image of an advertisement for which a recommended slogan needs to be recommended.

[0...

Embodiment 2

[0152] The present disclosure also provides a device for obtaining advertisements. refer to Figure 13 , the slogan acquisition device 70 includes: an image acquisition unit 701 , a feature acquisition unit 702 , and an advertisement slogan acquisition unit 703 . in:

[0153] An image acquisition unit 701, configured to acquire a target advertisement image;

[0154] A feature acquisition unit 702, configured to acquire feature data of the target advertisement image in response to acquiring the target advertisement image; the feature data of the target advertisement image is used to characterize the nature of the content presented by the target advertisement image;

[0155] The slogan acquiring unit 703 is configured to acquire target slogans whose semantics are associated with content presented in the target advertisement image from preset slogans based on the feature data of the target advertisement image and the semantics of each slogan in the preset slogan.

[0156] Opti...

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Abstract

The invention relates to an advertising language obtaining method and device and a storage medium, and relates to the field of artificial intelligence. The method and the device at least solve the problem that the advertisement language corresponding to the advertisement image content cannot be quickly and efficiently generated in the related technology. The method comprises the steps of obtaininga target advertisement image; in response to the obtained target advertisement image, obtaining feature data of the target advertisement image; wherein the feature data of the target advertisement image is used for representing the property of the content presented by the target advertisement image; and based on the feature data of the target advertisement image and the semanteme of each advertisement in the preset advertisements, obtaining the target advertisement of which the semanteme is associated with the content presented by the target advertisement image from the preset advertisements.The method is applied to advertisement acquisition.

Description

technical field [0001] The present disclosure relates to the field of artificial intelligence, and in particular to a method for obtaining advertisements, a device thereof, and a storage medium. Background technique [0002] At present, advertising, as an important means of corporate publicity and product promotion, has been widely used in various industries. [0003] Existing advertisements usually consist of advertisement images and some slogans to attract users' attention. In order to make the advertisement more attractive, it is usually necessary to add some slogans in line with the interests of the audience to attract the attention of the audience. [0004] Therefore, how to quickly and efficiently obtain the slogan corresponding to the content of the advertisement image is a technical problem that needs to be solved at present. Contents of the invention [0005] The present disclosure provides a method for acquiring advertising language, its device, and a storage m...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/583G06F16/9535G06Q30/02
CPCG06F16/5846G06F16/9535G06Q30/0241
Inventor 刘旭东陈辉梅晓茸丁贵广
Owner BEIJING DAJIA INTERNET INFORMATION TECH CO LTD