Unlock instant, AI-driven research and patent intelligence for your innovation.

Advertisement playing method, device and system

A technology for advertising playback and advertising, applied in the fields of advertising playback methods, devices and systems, and can solve problems such as communication errors

Pending Publication Date: 2020-06-19
TENCENT TECH (SHENZHEN) CO LTD
View PDF6 Cites 3 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, in the process of communication between the advertiser and the advertiser, it is easy to have a communication error, or the advertiser changes the advertisement rotation rules privately for the benefit of the advertiser.

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Advertisement playing method, device and system
  • Advertisement playing method, device and system
  • Advertisement playing method, device and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0033] Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this application will be thorough and complete, and will fully convey the concepts of example embodiments to those skilled in the art.

[0034] Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided in order to give a thorough understanding of the embodiments of the application. However, those skilled in the art will appreciate that the technical solutions of the present application may be practiced without one or more of the specific details, or other methods, components, devices, steps, etc. may be employed. In other instances, well-known methods,...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention provides an advertisement playing method, device and system. The method comprises the steps of obtaining an advertisement playing request, wherein the advertisement playing request of auser terminal comprises a target advertisement position identifier; acquiring historical playing data of the target advertisement position of the user terminal and carousel rules of the target advertisement position of the user terminal from the blockchain based on the target advertisement position identifier of the user terminal; determining a target advertisement of the target advertisement position of the user terminal based on the historical playing data of the target advertisement position of the user terminal and the carousel rule of the target advertisement position of the user terminal; and pushing the target advertisement of the user terminal to the user terminal for playing. Because the data in the blockchain cannot be tampered, the carousel rule obtained from the blockchain is reliable. Meanwhile, a certain carousel sequence exists during carousel of a plurality of advertisements, so that the carousel sequence is not necessarily played after each playing is finished. Therefore, the target advertisement is determined according to the carousel rule of the target advertisement position and the historical playing data, and the advertisement carousel reliability is improved.

Description

technical field [0001] The present application relates to the field of computer and communication technologies, and in particular to an advertisement playing method, device and system. Background technique [0002] Advertising marketing is an important marketing method, and successful advertising can bring huge profits to advertisers. When multiple advertisements are rotated in the same ad slot, it is necessary to set rotation rules for multiple advertisements. Successful advertisements must not only include good advertisement content, but also set correct advertisement rotation rules to correctly Carousel rules to play advertisements can make advertising marketing more effective. The setting of advertisement rotation rules requires a large amount of data calculations, and the advertising party needs to strictly abide by the advertisement rotation rules to play advertisements in order to achieve the desired effect of advertising marketing. [0003] However, in the communic...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/258H04N21/25H04N21/81G06Q30/02
CPCH04N21/25891H04N21/251H04N21/812G06Q30/0255G06Q30/0271
Inventor 王凡廖闻骄
Owner TENCENT TECH (SHENZHEN) CO LTD