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Method for automatically adjusting advertisement budget based on Internet hotspot events

A hot event and automatic adjustment technology, applied in the Internet field, can solve the problem of being unable to adjust the amount and budget of advertising, and achieve the effect of improving the effect of advertising

Pending Publication Date: 2020-07-03
成都欧魅时尚科技有限责任公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the existing advertising delivery method is mainly to place the advertisement in advance, and then calculate the consumption of the advertisement when the advertisement is actually exposed or clicked. Timely and accurate adjustment of advertising volume and budget according to hot events

Method used

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  • Method for automatically adjusting advertisement budget based on Internet hotspot events
  • Method for automatically adjusting advertisement budget based on Internet hotspot events

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Embodiment Construction

[0021] The specific implementation manner of the present invention will be further described in detail below in conjunction with the accompanying drawings and specific examples.

[0022] Such as Figure 1~2 As shown, a method for automatically adjusting advertising budget based on Internet hotspot events,

[0023] 1) Automatically judge whether there are hot topic events in the current network. If it is detected that there are hot topic events in the Internet, it will enter the next step for judgment; Set the delivery volume to play;

[0024] 2) By comparing the change of the hot topic event with the last hot topic event, further judge whether the heat of the hot topic event has risen, if the heat of the hot topic event is detected, then enter the next step, if the heat of the hot topic event is detected If there is no increase, the advertising playback device will continue to play according to the original set delivery volume;

[0025] 3) According to the identification in...

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Abstract

A method for automatically adjusting advertisement budget based on internet hot events comprises the steps that whether a hot topic event occurs in a current network or not is judged, and if it is detected that the hot topic event occurs, the next step is executed for judgment; if the hot topic event is not detected, the advertisement playing device continues playing according to the original setputting amount; further judging whether the hot degree of the hot topic event is increased or not by comparing the change of the hot topic event, if so, entering the next step, and if not, continuingto play the advertisement by the advertisement playing equipment according to the original set putting amount; and judging whether the hot topic event contains related information content of an original advertisement product delivery object or not according to the identification information of the hot topic event, and adjusting the advertisement delivery amount and budget if the hot topic event contains the related information content. According to the invention, the identification information of the hotspot event occurring in the Internet is acquired in real time, and then the advertisement putting amount and the budget are automatically adjusted according to whether the detected hotspot event contains the information content of the original set advertisement or not.

Description

technical field [0001] The invention belongs to the technical field of the Internet, and in particular relates to a method for automatically adjusting advertising budgets based on Internet hotspot events, in particular, the scope of advertising is fashion products or women's shoes. Background technique [0002] With the strong development of global online media, digital advertisements have been widely used and gradually standardized, and their delivery channels have also tended to take shape, covering live TV, on-demand, and online online on-demand platforms. [0003] Advertising budget refers to the total amount of funds required for an advertising campaign within a certain period of time, as well as the scope of use of the advertising campaign and the planning content of the allocation method. In order to achieve the expected advertising effect, it is necessary to accurately control the consumption budget of the advertisement. However, the existing advertising delivery met...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0252G06Q30/0277G06Q30/0249
Inventor 戢波
Owner 成都欧魅时尚科技有限责任公司
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