Quantization method, device and system of display link effect and storage medium

A quantification method and a technology of link positions, applied in advertising, commerce, instruments, etc., can solve the problems of low degree of quantification of advertising effects, slowing down the establishment of the corresponding relationship between search terms and brands, and complex calculation processes, etc.

Pending Publication Date: 2020-08-25
BEIJING WODONG TIANJUN INFORMATION TECH CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] In addition, the user may not select the CPD advertisement, but under the influence of the CPD advertisement, the user spontaneously searches for the brand displayed in the CPD advertisement, and the advertising effect value generated by the CPD advertisement enhancing brand search interest cannot be determined. Obtained by documentary ID, resulting in a low degree of quantification of advertising effects, and the first step to obtain the advertising effect value generated by increasing brand search interest is to obtain the corresponding relationship between search terms and brands, so that the corresponding relationship between search terms and brands can be used , obtain the search data for the brand from the user's historical search data, and then obtain the advertising effect value corresp

Method used

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  • Quantization method, device and system of display link effect and storage medium
  • Quantization method, device and system of display link effect and storage medium
  • Quantization method, device and system of display link effect and storage medium

Examples

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Embodiment 1

[0107] The embodiment of the present invention provides a quantitative method for displaying link effects, such as image 3 As shown, the method includes:

[0108] S201: Obtain the search term and the first item category of the first-selected item corresponding to each search term from the preset historical search data; the first item category represents the item identification information and item category to which the first-selected item belongs.

[0109] The device for quantifying the display link effect quantifies the display link effect brought by exposing the first type of display link on a display link position of an online store. When the display link effect is the identification information search revenue brought by the first type of display link , it is necessary to obtain the corresponding relationship between the search term and the identification information, specifically, obtain the search term within the preset first time period and the first selected product co...

Embodiment 2

[0201] Based on the same inventive concept of Embodiment 1 of the present invention, further description will be made.

[0202] An embodiment of the present invention provides a quantization device 2 that exhibits link effects, such as Figure 4 As shown, the device 2 includes: a relationship acquiring unit 20, a first processing unit 21 and a second processing unit 22; wherein,

[0203] The relationship obtaining unit 20 is configured to obtain the search term and the first item category of the first selected item corresponding to each search term in the search term from the preset historical search data; the first item category represents the Selecting the item identification information and item category to which the item belongs for the first time; and obtaining the corresponding relationship between the search term and the identification information according to the first item category;

[0204] The first processing unit 21 is configured to obtain the number of target us...

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Abstract

The embodiment of the invention discloses a quantification method, device and system for displaying a link effect and a storage medium, and the method comprises the steps: obtaining search terms and afirst article type of an article selected for the first time corresponding to each search term in the search terms from preset historical search data; obtaining a corresponding relationship between the search term and the identification information according to the first article category; obtaining the number of target users exposing the target identification information corresponding to the first type of display links on the display link bit and the display link generation cost of the target identification information; obtaining exposure bidding data corresponding to exposure of the second type of display links on the display link bit; based on the corresponding relationship, preset historical search data and exposure bidding data, obtaining a per capita search frequency promotion valueand a single promotion search value corresponding to the first type of display links; and obtaining a display link effect value corresponding to the first type of display links according to the display link generation cost, the target user number, the per capita search frequency promotion value and the single promotion search value.

Description

technical field [0001] The present invention relates to display link revenue quantification technology, in particular to a display link effect quantification method, device, system and storage medium. Background technique [0002] At present, the first type of advertisement or the second type of advertisement can be displayed on an advertisement space on the page of the online store. The first type of advertisement is a CPD (Cost per day) advertisement, and the second type of advertisement is a real-time bidding (RTB) advertisement. , Real TimeBidding) advertisement, in order to quantify the advertising effect value brought by the CPD advertisement of a certain brand displayed on the advertisement space, the landing page product generated after the user selects the CPD advertisement on the advertisement space and opens the landing page For order data, add the documentary identity number (ID, IDentity) to the uniform resource locator (URL, Uniform Resource Locator) on the lan...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06Q30/06
CPCG06Q30/0242G06Q30/0272G06Q30/0601
Inventor 吕庆欣郝君熊欣林喜良
Owner BEIJING WODONG TIANJUN INFORMATION TECH CO LTD
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