Message pushing processing method, device and system

Abstract

The invention provides a message pushing processing method. The method comprises the following steps that: an access server receives a message pushing request sent by a service party; a target user terminal corresponding to a target crowd attribute in a message pushing request is inquired from an information management server; and collecting push setting information sent by the target user terminals and pre-stored in the information management server, and determining a final target user terminal matched with the attribute of the message by matching the push setting information of each target user terminal with the attribute information of the message. Since the push setting information is set and sent by the user according to own requirements, the message content matched with the push setting information is the message content which the user is really interested in, the message content is only pushed to the final target user terminal, and the effectiveness and the success rate of message push are improved.

Description

technical field [0001] The present invention relates to the technical field of message push, and more specifically, to a message push processing method, device and system. Background technique [0002] With the continuous development of Internet technology, message push technology has been more and more widely used. The message push technology refers to the establishment of a communication link between the terminal and the server, and the server actively sends messages to the terminal through the communication link. [0003] At present, message push has become an important tool for operation promotion, traffic promotion, and message reminders. More and more applications use message push technology to actively push different types of messages to end users, resulting in end users receiving countless message notifications every day. Due to too many message notifications, the content of interest to the user is often submerged in the numerous message notifications, making it imp...

AI Technical Summary

Problems solved by technology

[0003] At present, message push has become an important tool for operation promotion, traffic promotion, and message reminders. More and more applications use message push technology to actively push different types of messages to end users, resulting in end users receiving countless message notifications every day. Due to too many message notifications, the content that users are interested in is often submerged in many message notifications, and users cannot see it in time

It can be seen that the effectiveness and success rate of the current message push is low

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