Enterprise strategy making method

A strategy and enterprise technology, applied in the field of enterprise strategy formulation, can solve problems such as insufficient connection, insufficient strategy formulation, inconvenient decision-making direction, etc., to achieve the effect of increasing stability, correct decision-making direction, and ensuring economic interests

Inactive Publication Date: 2020-11-13
华与华(上海)商学教育科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] For example, the authorized announcement number is CN111160691A, which discloses a method and system for formulating a technology development strategy based on the research and judgment of future technology needs. Although it has achieved the key achievements of clarifying the basic, urgent and disruptive needs of future development, the corresponding index system has been customized. , through the comprehensive evaluation of different technological development directions, fi

Method used

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Embodiment 1

[0020] The present invention provides a technical solution: a method for formulating an enterprise strategy, comprising the following steps:

[0021] S1. Strategic investment, analyzing two major environments, the two major environments are the external environment and the internal environment, the external environment analyzes the opportunities and threats of the enterprise, and what the enterprise needs to do, and the internal environment analyzes the strengths and weaknesses of the enterprise , and what the business can do;

[0022] S2. Strategic analysis, looking for value growth points, collecting data information from different links of the enterprise and analyzing the current return on investment of each link one by one. The links at least include resource links, organizational links, intelligence links, category links, and brands Links, product links, promotion links, customer links, geographical links, channel links, terminal links, customer links and time links, sele...

Embodiment 2

[0034] The present invention provides a technical solution: a method for formulating an enterprise strategy, comprising the following steps:

[0035]S1. Strategic investment, analyzing two major environments, the two major environments are the external environment and the internal environment, the external environment analyzes the opportunities and threats of the enterprise, and what the enterprise needs to do, and the internal environment analyzes the strengths and weaknesses of the enterprise , and what the business can do;

[0036] S2. Strategic analysis, looking for value growth points, collecting data information from different links of the enterprise and analyzing the current return on investment of each link one by one. The links at least include resource links, organizational links, intelligence links, category links, and brands Links, product links, promotion links, customer links, geographical links, channel links, terminal links, customer links and time links, selec...

Embodiment 3

[0045] The present invention provides a technical solution: a method for formulating an enterprise strategy, comprising the following steps:

[0046] S1. Strategic investment, analyzing two major environments, the two major environments are the external environment and the internal environment, the external environment analyzes the opportunities and threats of the enterprise, and what the enterprise needs to do, and the internal environment analyzes the strengths and weaknesses of the enterprise , and what the business can do;

[0047] S2. Strategic analysis, looking for value growth points, collecting data information from different links of the enterprise and analyzing the current return on investment of each link one by one. The links at least include resource links, organizational links, intelligence links, category links, and brands Links, product links, promotion links, customer links, geographical links, channel links, terminal links, customer links and time links, sele...

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PUM

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Abstract

The invention discloses an enterprise strategy making method, and the method comprises the following steps: S1, strategy investment: analyzing two environments which are an external environment and aninternal environment; S2, strategic analysis: searching a value growth point; S3, strategy making: determining the purpose and target of the enterprise, determining the basic strategy type, determining the product and market strategy of the enterprise, determining the research strategy of the product, determining the brand strategy and determining other functional strategies of the enterprise according to the analysis of the previous stage; and S4, strategic implementation: establishing a specific and careful strategic implementation plan system, adjusting a functional strategy required by strategic implementation, establishing a professional management team and organization structure, and carrying out enterprise training and education. According to the invention, a complete strategy making scheme is formed through strategic investment, strategic analysis, strategic making and strategic implementation, and the perfection of enterprise global strategic making, the correctness of decision-making direction and the stable connection between stages are ensured.

Description

technical field [0001] The invention belongs to the technical field of enterprise strategy formulation, and in particular relates to an enterprise strategy formulation method. Background technique [0002] Enterprise strategy is a general term for various strategies of an enterprise, including not only competition strategy, but also marketing strategy, development strategy, brand strategy, financing strategy, technology development strategy, talent development strategy, resource development strategy, etc. As the environment changes, choose suitable business fields and products based on your own resources and strengths, form your own core competitiveness, and win in the competition through differentiation. Modern management studies such as MBA and EMBA believe that corporate strategy is a top-down strategy. However, there are still various problems in various corporate strategy formulation methods on the market. [0003] For example, the authorized announcement number is CN1...

Claims

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Application Information

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IPC IPC(8): G06Q10/06G06Q50/20
CPCG06Q10/0637G06Q50/2057
Inventor 华杉
Owner 华与华(上海)商学教育科技有限公司
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