False traffic identification method and device

Abstract

The invention discloses a false traffic identification method and device. The identification method comprises the following steps: S1, processing a model code of return equipment according to a presetrule to form a standard model name; S2, determining a standard model name of the return device according to the Mac address of the return device of the media flow; S3, performing false traffic marking on the media traffic according to the ID white list, the media black list and the standard model name; and S4, determining false traffic according to the false traffic mark.

Description

technical field [0001] The present invention relates to a method and device for identifying false traffic, in particular, to a method and device for identifying false traffic for OTTTV false traffic identification. Background technique [0002] OTT (Over The Top) TV- refers to the controllable and manageable service of video content provided by the state-owned broadcasting and television organizations through the public Internet to the TV, and its receiving terminal is an Internet TV integrated machine, or OTT (box) + TV . [0003] With the improvement of technology and the low cost of virtual traffic, fake traffic is constantly imitating real traffic. At present, OTT (Over The Top) TV's existing technology for identifying fake traffic cannot distinguish fake traffic well. A lot of false traffic can only be revealed through the test of time and other methods. Clients attach great importance to transparency, standardization, and agency transparency in the media supply chain...

AI Technical Summary

Problems solved by technology

[0005] 1. Deduplication: add a monitoring link, and sort by Mac address or IP. If there are a large number of IP numbers with the same C segment as 218.175.11.x, this method will kill a batch of advertising traffic by mistake, resulting in ad delivery volume Insufficient problems;

[0006] 2. Frequency control, SDK encryption protection, and manual intervention monitoring. This method has a high degree of manual intervention, and the timeliness and effect of anti-cheating are not satisfactory;

[0007] 3. White list of manufacturers: OTT (Over The Top) TV manufacturers form a white list of devices based on their own equipment. The Mac address of a device that is not in the white list of the manufacturer is a cheating device. The timeliness of manufacturer feedback in this way Insufficient, the credibility of the manufacturer's whitelist needs to be verified by a second survey, which takes a long time and the verification effect is unstable;

[0008] 4. Increase the complexity of cheating operations. This method requires a high degree of cooperation from TV manufacturers, but the degree of cooperation from manufacturers is low, and the feasibility of implementation is insufficient.

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