Marketing method and device based on payroll agency customer transaction behavior

Abstract

The invention provides a marketing method and device based on a payroll agency customer transaction behavior. The method comprises the steps: acquiring a transaction behavior scene related to payrollagency customer marketing; determining the transaction data of the payroll agency customer according to the transaction behavior scene; determining a payroll agency marketing scheme according to the payroll agency customer transaction data; marketing the payroll agency customer according to the payroll agency marketing scheme; tracking the marketing result of the payroll agency customer, performing statistical evaluation on the marketing result, and determining marketing evaluation tracking information; and adjusting the payroll agency marketing scheme by using the marketing evaluation tracking information. According to the embodiment of the invention, based on the transaction data of the payroll agency customer, the transaction behavior scene related to the payroll agency customer marketing is comprehensively considered, the precision marketing of the payroll agency customer is realized, the marketing activity is comprehensively controlled, the marketing success rate is improved, andthe promotion of the development of commercial bank personal business is facilitated.

Description

technical field [0001] The invention relates to the technical field of computer data processing, in particular to a marketing method and device based on the transaction behavior of payroll clients. Background technique [0002] This section is intended to provide a background or context for implementations of the invention that are recited in the claims. The descriptions herein are not admitted to be prior art by inclusion in this section. [0003] With the development of information technology and banking business, the competition among banks is becoming increasingly fierce. How to acquire, retain and retain customers has become a problem that every bank must seriously consider. [0004] The agency salary payment business is an important support for the rapid and stable development of personal deposits and even the personal financial industry. The payroll customer group is one of the high-quality customer groups in commercial banks, which provides a large number of marke...

AI Technical Summary

Problems solved by technology

[0005] At the same time, due to the limitation of the bank's digitalization level and the expansion of banking business in the early stage, the development of large-scale marketing activities is limited, especially for large commercial banks, it is a great challenge for the precise marketing of payroll customers

[0006] In the current banking system, there is no marketing method for the transaction behavior of commercial banks paying customers on behalf of customers

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