Data processing method based on big data and advertisement pushing and big data platform
An advertisement push and big data technology, applied in the field of big data platform, can solve the problem that the advertisement push technology is difficult to accurately match the actual needs of users.
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[0067] After researching and analyzing common advertisement push technologies, the inventor found that common advertisement push technologies are either large-scale indiscriminate push, or ignore the timeliness of user needs in personalized push. The first push method has a low probability of hitting the target user, and the second method is likely to cause a mismatch with the actual needs of the user. In this way, accurate advertising push will be greatly affected. To this end, the inventor innovatively proposed a solution that can conduct in-depth user behavior data analysis for each user, so as to customize the advertisement push guidance data corresponding to different users at different time periods, so as to ensure that the advertisement push Pertinence and timeliness, so as to achieve accurate advertising push.
[0068] In order to better understand the above technical solution, the technical solution of the present invention will be described in detail below through t...
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