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Method and device for monitoring video advertisement playback

A technology for video advertising and video playback, applied in the field of Internet advertising, to achieve the effect of flexible judgment and reduction of information transmission

Active Publication Date: 2021-10-22
上海酷量科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

However, there is a lack of solutions for the stability of video advertisement playback in the prior art.

Method used

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  • Method and device for monitoring video advertisement playback
  • Method and device for monitoring video advertisement playback
  • Method and device for monitoring video advertisement playback

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Embodiment Construction

[0066] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0067] See figure 1 , shows a flow chart of an advertisement display method provided by an embodiment of the present invention, the method is applied to a server and a terminal, and the terminal may be a user-side terminal such as a mobile phone, a tablet computer, or a computer.

[0068] Such as figure 1 As shown, a video advertisement pla...

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Abstract

A video advertisement playback monitoring method, comprising: when receiving a video advertisement content request, sending the video advertisement content to a user terminal; wherein, the video advertisement content includes a marker point in a specific frame, and the marker point has a unique Identification code; when the video is played to the frame where the marker is located, activate the marker; wherein, the activation of the marker is only related to video playback, and has nothing to do with the network status of the user terminal; read the activation information of the marker and send it to the server Sending information; wherein, the marker activation information includes the unique identification code. The present invention can monitor the playing progress even when the network state is bad by writing mark information in the advertisement video content and controlling message sending.

Description

technical field [0001] The invention relates to the technical field of Internet advertisements, in particular to a video advertisement playback monitoring method and device. Background technique [0002] In the field of Internet advertising, more and more advertisers display advertising content in the form of video advertisements. Different from advertisements in the form of pictures, the playback progress of video ads often becomes the basis for billing fees between advertisers and advertisers, so the playback time of video ads becomes a very important parameter. However, there is a lack of solutions for the stability of video advertisement playback in the prior art. [0003] An invention provides an advertisement display method and device, wherein the terminal caches offline videos and associated offline advertisements in a networked state. When the terminal is playing offline video in the state of no network, obtain the video information of the currently playing offline...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/2668H04N21/81H04N21/431H04N21/442
CPCH04N21/2668H04N21/4316H04N21/44204H04N21/812
Inventor 陈冰
Owner 上海酷量科技有限公司
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