Multi-dimensional conversion tracking data uploading system

Abstract

The invention discloses a multi-dimensional conversion tracking data uploading system which comprises a platform docking module capable of docking different advertisement putting platforms, a data recording module used for recording various data, a data uploading module used for result feedback and an uploading display module used for result display. According to the multi-dimensional conversion tracking data uploading system provided by the invention, an advertiser can receive and deliver advertisements in multiple channels, a unified docking method can be formed by performing conversion data uploading, different behavior nodes are supported, and multi-dimensional data requirements are processed. By adopting the invention, an advertiser does not need to be in separate connection with an advertisement putting platform, and does not need to consider how to process event nodes, data formats and authentication modes, so that the connection cost is relatively low; according to the invention, an advertiser adopts the method to receive and deliver advertisements in multiple channels, and does not need to carry out subsequent processing after independent docking of each advertisement delivery platform, so that the maintenance cost is relatively low.

Description

technical field [0001] The invention relates to an Internet advertising platform, in particular to a multi-dimensional conversion tracking data uploading system. Background technique [0002] With the expansion of the company's business, the number of advertising platforms has increased, but the feedback from clicks cannot fully reflect the feedback on the effectiveness of advertising. By uploading user behavior data, it is possible to provide more accurate feedback on the effect of advertising and optimize it. Therefore, it is more urgent to evaluate the effect of advertising by actively uploading user behavior data. [0003] Faced with a variety of advertising delivery platforms, the data docking between the company and each advertising delivery platform has become a relatively complicated task. The docking method, data format, and verification method of each advertising delivery platform are different, so there are the following problems in the connection with the adver...

AI Technical Summary

Problems solved by technology

[0004] High docking costs: Each advertising platform is docked separately, and its event nodes, data formats, and authentication methods need to be considered and processed; if the factory method is used for processing, different classes are also required for processing; if different programs are used for docking For processing, it is necessary to develop presentations corresponding to each advertising platform, and the response to business is slow

[0005] High maintenance cost: Advertisement delivery platforms are different, and the data requirements of each ad delivery platform are inconsistent, and the parameters for obtaining ad tracking data (Clickid) are also different. If docking is performed separately, the tracking data upload and data The workload in the analysis is very large

[0006] Therefore, the current ad placement has the problems of being unable to connect with multiple ad delivery platforms, and the cost of multi-platform docking is high and the maintenance cost is high.

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