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Information recommendation method and device

A technology of information recommendation and recommendation position, which is applied in the computer field, can solve the problems of low accuracy of information recommendation, low matching degree of directional demand, and inability to accurately express the actual needs of users, so as to improve the degree of personalization and input-output ratio, and improve The effect of accuracy

Pending Publication Date: 2021-12-07
BEIJING WODONG TIANJUN INFORMATION TECH CO LTD
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Problems solved by technology

[0003] Due to the large number of user tags, the main user tags based on the existing information recommendation methods cannot accurately express the actual needs of users, or have a low degree of matching with the directional needs of information recommendation, resulting in low accuracy of information recommendation

Method used

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  • Information recommendation method and device
  • Information recommendation method and device
  • Information recommendation method and device

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Embodiment Construction

[0040] Exemplary embodiments of the present invention are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present invention to facilitate understanding, and they should be regarded as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

[0041] User recommendation information has been widely used in Internet applications. An example of user recommendation information is advertisements recommended to users. The method of the present invention will be described below using advertisements as an example.

[0042] At present, Internet application advertising providers have higher and higher requirements for acc...

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Abstract

The invention discloses an information recommendation method and device, and relates to the technical field of computers. A specific embodiment of the method comprises the steps of determining an effective tag of a user based on a user tag reflecting a user portrait and a recommendation tag reflecting to-be-recommended information; by calculating a recommendation position label value of a user tag corresponding to the recommendation information position, selecting a set number of target tags from the effective tags, and further determining to-be-recommended information displayed to the user according to the target tags. The problem that the accuracy of determining the to-be-recommended information only according to the user tag is low is solved, the accuracy of information recommendation is improved, and then the individuation degree and the input-output ratio of information recommendation are improved.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to an information recommendation method and device. Background technique [0002] User recommendation information has been widely used in Internet applications. Currently, a method of recommending information for a user mainly includes: obtaining multiple user main tags contained in user characteristic information, and recommending information for the user based on the user main tags. [0003] Due to the large number of user tags, the main tags of users based on the existing information recommendation methods cannot accurately express the actual needs of users, or have a low degree of matching with the directional needs of information recommendation, resulting in low accuracy of information recommendation. Contents of the invention [0004] In view of this, the embodiments of the present invention provide a method and device for information recommendation, which can det...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06Q30/02G06Q30/06
CPCG06F16/9535G06Q30/0269G06Q30/0255G06Q30/0631G06Q30/0273
Inventor 胡杰青徐文胜
Owner BEIJING WODONG TIANJUN INFORMATION TECH CO LTD
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