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Member data operation method and system based on CRM system, and electronic equipment

A CRM system and membership technology, applied in data processing applications, market data collection, business and other directions, can solve problems such as the inability of data to empower business, and achieve the effect of refined marketing

Pending Publication Date: 2021-12-31
上加下信息技术成都有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
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Problems solved by technology

[0005] The main purpose of the present invention is to provide a member data operation method and device based on a CRM system to solve the existing problem of not being able to enable business based on the data generated by members

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  • Member data operation method and system based on CRM system, and electronic equipment
  • Member data operation method and system based on CRM system, and electronic equipment
  • Member data operation method and system based on CRM system, and electronic equipment

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Embodiment Construction

[0056] In order to enable those skilled in the art to better understand the solutions of the present invention, the following will clearly and completely describe the technical solutions in the embodiments of the present invention in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are only It is an embodiment of a part of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts shall fall within the protection scope of the present invention.

[0057] It should be noted that the terms "first" and "second" in the description and claims of the present invention and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It should be understood that the data so used may be interchanged under appropriate...

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Abstract

The invention discloses a member data operation method and system based on a CRM system, and electronic equipment. The method comprises the following steps: aggregating member data to the CRM system from different channels; generating a member label from the member data according to a preset label rule in the CRM system by using a data warehouse; creating push information corresponding to the member label; and pushing corresponding push information to reach the member according to the member label, and adjusting the push information through reaching data backflow. The member data of different channels can be aggregated, the member labels corresponding to the members can be generated, crowd layering is performed based on the member labels, different information is pushed to different member labels, the members are refinedly touched, refined marketing of batch members is realized, and the problem that services cannot be endowed according to data generated by the members in related technologies is solved.

Description

technical field [0001] The invention relates to the field of retail technology, in particular to a member data operation method, system and electronic equipment based on a CRM system. Background technique [0002] In the context of the rapid development of the Internet and the rise of new retail, the point-to-point relationship management and maintenance of the traditional CRM system (customer relationship management system) has been unable to meet the huge number of member operations under the high-speed business development. Business brings qualitative improvement. [0003] From a single store to multiple stores, combining offline with online, self-owned combined with third parties, etc., a large number of members and data are gradually generated in multiple dimensions. How to operate and maintain member data, whether the data generated by members can empower the business, etc. have a great impact on business development. Here comes the great challenge. [0004] For the ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0226
Inventor 李念古建林杨波
Owner 上加下信息技术成都有限公司
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