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Product recommendation method and device, computer equipment and storage medium

A recommendation method and product technology, applied in the field of big data, can solve the problem of low recommendation accuracy, achieve high pertinence and adaptability, and improve accuracy

Pending Publication Date: 2022-03-22
CHINA PING AN LIFE INSURANCE CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] The purpose of the embodiment of the present application is to propose a product recommendation method, device, computer equipment and storage medium to solve the problem of low accuracy of product recommendation

Method used

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  • Product recommendation method and device, computer equipment and storage medium
  • Product recommendation method and device, computer equipment and storage medium
  • Product recommendation method and device, computer equipment and storage medium

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Embodiment Construction

[0038] Unless otherwise defined, all technical and scientific terms used herein have the same meaning as commonly understood by those skilled in the technical field of the application; the terms used herein in the description of the application are only to describe specific embodiments The purpose is not to limit the present application; the terms "comprising" and "having" and any variations thereof in the specification and claims of the present application and the description of the above drawings are intended to cover non-exclusive inclusion. The terms "first", "second" and the like in the description and claims of the present application or the above drawings are used to distinguish different objects, rather than to describe a specific order.

[0039] Reference herein to an "embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the present application. The occurrenc...

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Abstract

The embodiment of the invention belongs to the field of big data, and relates to a product recommendation method and device, computer equipment and a storage medium, and the method comprises the steps: obtaining customer information of a target customer and associated product information; based on customer characteristics in the customer information, determining a customer community to which the target customer belongs; obtaining product feature statistical information corresponding to an associated product pool of the customer community; performing product feature combination according to the associated product information of the target customer and the product feature statistical information to obtain an ideal product for the target customer; calculating the similarity between the ideal product and each candidate product prepared in advance; and selecting a candidate product similar to the ideal product as a target product according to the obtained similarity so as to carry out product recommendation on the target customer. In addition, the invention also relates to a block chain technology, and client information can be stored in a block chain. The accuracy of product recommendation is improved.

Description

technical field [0001] The present application relates to the field of big data technology, and in particular to a product recommendation method, device, computer equipment and storage medium. Background technique [0002] With the development of computer technology, there is a demand for product recommendation in more and more online occasions, not only online, but also offline. When recommending products, there may be many candidate products, and each candidate product has corresponding product information. Customers sometimes need to check product information by themselves to understand products and make decisions. However, due to the variety of products and the complexity of product information, it is difficult for customers to obtain effective information and make correct choices, making the accuracy of product recommendations low. Contents of the invention [0003] The purpose of the embodiment of the present application is to provide a product recommendation method...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q40/08G06Q30/06G06F16/27
CPCG06Q40/08G06Q30/0631G06F16/27
Inventor 王海平
Owner CHINA PING AN LIFE INSURANCE CO LTD