Identification method, equipment and medium of commercial vehicle segment market based on Internet of Vehicles

Abstract

The invention discloses a method, device and medium for identifying a segmented market of commercial vehicles based on Internet of Vehicles. Among them, the method includes: obtaining a plurality of target parking positions where a commercial vehicle has loading and unloading behavior; obtaining the associated position points radiated by each target parking position in the plurality of target parking positions, and according to the corresponding Market segment and weight, determine the market segment and initial weight to which the commercial vehicle belongs at each target parking position; according to the market segment and initial weight to which the commercial vehicle belongs at each target parking position, use an association rule algorithm Calculate the support degree of each market segment; identify the market segment to which the commercial vehicle belongs and the final weight according to the support degree of each market segment and the number of associated position points corresponding to each market segment. The invention provides an efficient and accurate commercial vehicle segment market identification scheme.

Description

technical field [0001] The invention relates to the technical field of data mining, in particular to a method, equipment and medium for identifying a segmented market of commercial vehicles based on the Internet of Vehicles. Background technique [0002] With changes in the needs of potential customers and usage scenarios in the commercial vehicle industry, changes in marketing structure, and technological innovations brought about by digital transformation, commercial vehicles have entered an era of competition from the strong, and the traditional extensive growth model no longer exists. Enterprises are faced with how to quickly judge and deeply cultivate the usage scenarios of commercial vehicles, that is, the important topic of "market segmentation", so as to achieve positioning of market segments, planning and iterating product functions, reducing operating costs, and tapping the aftermarket value of vehicle owners' needs. , Find new value space and other goals. [0003...

AI Technical Summary

Problems solved by technology

However, due to the fact that the same model of vehicle corresponds to multiple market segments, there are non-systematic errors in the survey, the follow-up visits cannot cover the full amount, and the lagging of the survey results, etc., resulting in low market segment judgment accuracy, high time and manpower input costs, and Problems such as poor timeliness of definitions and changes

As a result, enterprises are faced with the following problems: it is difficult to judge the whereabouts of sales; it is difficult to find typical vehicles; it is difficult to locate sales problems, and it is difficult to scientifically evaluate products and services;

Images