The invention relates to traffic navigation technology, and discloses an interactive traffic navigation method based on a wireless communication network and a system, which aims to overcome shortcomings that the prior art is lack of input of traffic road condition information in a region and bidirectional information interaction during traffic navigation, accordingly, navigation paths are not ideal, traffic jam sections cannot be effectively avoided, travel time of vehicles is prolonged, and the requirement of travel by driving cannot be met. By the aid of the interactive traffic navigation method and the system, traffic management efficiency and reasonableness of navigation paths are improved. The interactive traffic navigation method and the system are based on current mature technology or technology which is already applied, and realize visual display of road traffic conditions for drivers of vehicles, forward jam sections can be avoided as much as possible by means of dynamic comparison and optimization of various driving paths from the current location to a destination of a vehicle, a part of a vehicle flow is properly dynamically split according to time sequence of arrival time to a certain place of vehicles in the same direction, optimal driving paths of the vehicles are scientifically planned, accordingly, traffic participation initiative of the drivers of the vehicles is effectively improved, and the purpose of dynamic and intelligent traffic navigation is realized.