Bank product putting processing method and device based on regional clustering
A product and clustering technology, applied in the field of bank product delivery processing methods and devices, can solve problems such as inability to carry out digital marketing, and achieve the effects of improving customer experience, meeting financial needs, and improving operational efficiency
Pending Publication Date: 2022-08-09
BANK OF CHINA
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Therefore, it is impossible to carry out effective digital marketing for customers in these regions
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[0031] The principles and spirit of the present invention will be described below with reference to several exemplary embodiments. It should be understood that these embodiments are given only for those skilled in the art to better understand and implement the present invention, but not to limit the scope of the present invention in any way. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
[0032] As will be appreciated by those skilled in the art, embodiments of the present invention may be implemented as a system, apparatus, device, method or computer program product. Accordingly, the present disclosure may be embodied in entirely hardware, entirely software (including firmware, resident software, microcode, etc.), or a combination of hardware and software.
[0033] According to an embodiment of the present invention, a method and device for processin...
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The invention provides a bank product delivery processing method and device based on regional clustering, and relates to the technical field of data processing, and the method comprises the steps: determining a position corresponding to each customer in a predetermined geographic range; for each geographic area, determining a set composed of clients of which the positions corresponding to the clients are in the geographic area as a client set corresponding to the geographic area; for each geographic area, determining a customer vector corresponding to the geographic area according to the customer set corresponding to the geographic area; clustering the geographic areas according to the customer vectors to obtain a plurality of geographic area sets; for each geographic region set, determining the transaction information of the customer set corresponding to the geographic regions contained in the geographic region set as the transaction information corresponding to the geographic region set; and for each geographic area set, determining a bank product corresponding to the geographic area set according to the transaction information corresponding to the geographic area set, and putting the bank product in the geographic area.
Description
technical field [0001] The present invention relates to the technical field of data processing, in particular to a method and device for placing bank products based on regional clustering. Background technique [0002] This section is intended to provide a background or context to the embodiments of the invention recited in the claims. The descriptions herein are not admitted to be prior art by inclusion in this section. [0003] In the daily operation of a bank, the delivery of banking products is relatively fixed; and, for some banks, customers in certain regions have less transaction volume and less data in the bank. Therefore, effective digital marketing cannot be carried out for customers in these regions. [0004] To sum up, there is an urgent need for a technical solution that can overcome the above-mentioned defects, can effectively analyze customers in different regions, and accurately launch products. SUMMARY OF THE INVENTION [0005] In order to solve the pro...
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IPC IPC(8): G06Q30/02G06Q40/02G06K9/62
CPCG06Q40/02G06Q30/0205G06F18/23
Inventor 朱江波赵书祥池振强胡佳锋马丽贤
Owner BANK OF CHINA